On the up · 10 May 2018

£1bn and counting: How UK micro businesses are cashing in on the royal wedding

Over 3 million Brits will mark Prince Harry and Meghan Markle’s wedding day with a celebration, and 1.5 million people will be looking to purchase royal wedding themed products or memorabilia online.

For thousands of British SMEs, this is an opportunity of (possibly) a business lifetime.

We round up some of the quirkier businesses to cash in on the upcoming royal wedding, using their website and social media presence to the max.

The £1bn boom

Brand valuation consultancy Brand Finance estimates that the wedding will boost the UK economy by a total of £1 billion. According to research from website provider GoDaddy, a slew of entrepreneurs are using their digital skills to capitalise on this national celebration.

From a Harry and Meghan themed beer brand, to community street parties adorned with red, white and blue bunting, these entrepreneurs have jumped at the chance to showcase their royal wedding themed ideas and help to prepare the country for the big day.

HotTug: Royal stag and hen parties on hot tub boats

HotTug is a North London based business that provides wood-fired hot tub boats for a floating hot tub experience popular with the UK’s stag and hen party scene. To celebrate the royal wedding, the team of Tommo, Austin and Sophia sent one of their HotTug boats down the Thames, with Royal lookalikes celebrating Harry’s ‘stag do’. HotTug is also offering free trips for stag and hen dos to any couples named Harry and Meghan getting married this year.

“The response to HotTug in London has been nothing short of exceptional, and we have seen even more interest after our excellent ‘Royal Stag Do’ down the Thames!”

“Maybe we will even be able to tempt Prince Harry into hosting his real stag do in a HotTug!”

Four Kings Brewery: Royal themed beer on tap

Four Kings Brewery is another example of a quirky small business making the best out of the 10-day royal wedding countdown. This Cheshire-based brewery will be making a specially brewed Four Kings Windsor Ale inspired by the happy couple. Brewer Paul Ashworth is looking forward to bringing his idea to life. “Royal weddings are a fantastic day of celebration, and having a royal themed beer helps us stick out from the crowd, especially when so many people choose to go to the pub to watch the ceremony!”

“For a small business like ours, the royal wedding is an opportunity to get creative with our products, and we have actually seen our website visitors boosted since we announced a royal wedding beer festival at our brewery and bar. It really does seem that the royal wedding will have a positive impact on our business performance.”

In fact, those with a big idea don’t even have to quit their day jobs in order to fulfil their royal wedding passions. “Side hustle” is the name for the growing trend of people kick-starting a personal enterprise or micro business during their spare time or time away from their day job.

Mask-arade: Meghan and Harry masks, anyone?

Mask-arade, a company that provides printed face masks of the royal couple, is one business that began life as a side hustle.

“William and Kate’s royal wedding in 2011 was instrumental in making Mask-arade a nationally recognised business, and Harry and Meghan’s wedding is already having a positive impact on our sales,” says Ray Duffy from Mask-arade. “The Royal Wedding has created a buzz around several of our products – people can’t help but laugh with someone who is wearing a Mask-arade face mask”Over 3 million Brits will mark Prince Harry and Meghan Markle's wedding day with a celebration, and 1.5 million people will be looking to purchase royal wedding themed products or memorabilia online.

Research from GoDaddy has shown that side hustlers like Mask-arade are now a significant group – 20% of UK survey respondents said they are likely to start a side hustle alongside their job.

“We have had passion, self-determination and drive from the very outset in starting this business, and there are few things as rewarding as creating a viable business from nothing more than an idea.”

Sign up to our newsletter to get the latest from Business Advice.


 
TAGS:

ABOUT THE EXPERT

Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

Q&A

If you’ve found the article above useful, but have a more detailed and bespoke question, then please feel free to submit a query to our expert. We at Business Advice will get in contact with them on your behalf and arrange for a personalised response. These questions and answers will then be collated on the site for any other readers who have similar queries.

Ask a question

On the up