On the up Fred Heritage · 17 October 2016
This luxury hand-made biscuit brand is transforming the market for premium gifts
Launched in 2007, Biscuiteers was the first UK venture to offer luxury hand-made biscuit collections, to send as gifts. The business has grown every year since, and the brand is now stocked by some of the biggest names in British retail, including John Lewis, ‘selfridges, Harrods and Fortnum & Mason. A new crowdfunding campaign sees Biscuiteers look for 550, 000 investment to take the company from startup to scale up. Business Advice caught up with business founder and head Biscuiteer Harriet Hastings to discover more. (1) Who are you and what’s your business? Im Harriet Hastings, and Im founder at Biscuiteers. We make beautiful collections of iced biscuits to sell as gifts all year round: for birthdays, thank yous, get wells? and all seasonal occasions. We started our business under the banner why send flowers when you can send biscuits instead Essentially, we are offering a more unique personalised gift solution. (2) How long have you been around for? Nearly ten years. (3) How do you make money? We sell online, which currently represents 53 per cent of our business, andwe have two icing cafes in Notting Hill and Northcote Road, Battersea. We also have a bespoke corporate business selling to wonderful brands like Cartier, Christian Dior and Net a Porter. (4) What makes you different and why should people take notice? We are new entry in the premium gifting market our competition is really flowers and chocolates. We think our handmade approach, our strong design ethic and beautiful packaging make us truly unique in the market. (5) What was key in terms of getting started? We saw a gap in the food gifting market but key was getting product offering right, the brand, the packaging and ultimately the logistics. We are an online delivery company and had towork out how to send our biscuits safely in the post and manage our delivery promise order before 1pm for next day delivery. (6) What’s your biggest achievement to date? Building a multi-channel brand with a loyal customer base and exceptional corporate client list. We are also proud of creating a new concept in high street retail the icing caf . Anyone can drop in without booking and ice some biscuits or book a lesson in our school of icing. (7) What setbacks have you had along the way?
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.