On the up · 10 August 2016

Taking inspiration from Bill Gates to create a data-led business

Data can provide great insights for business leaders,  but only if it is brought together in an ordered way
Data can provide great insights for business leaders, but only if it is brought together in an ordered way
As part of our continued drive to showcase some of the most exciting small business development out there, we meet Paul Smullen a man who is looking to put company’s data to work and cites Bill Gates as a business hero.

(1) Who are you and what’s your business?

I am Paul Smullen and our business is called dDaaS.com which stands for distributed Data-as-a-Service. We provide a cloud platform that takes data from any in-house or external systems and brings them together for a business wide view of all of your data. Business intelligence, machine learning and digital channel enablement are our core focus areas.

(2) How long have you been around for?

The concept and prototypes have been developed over the past two years and we launched with our first client in the first quarter of£2016.

(3) How do you make money?

We charge a monthly fee for the use of the platform.

(4) What makes you different and why should people take notice?

We bring the latest in cloud data management technologies to the market for a very reasonable price. We bring a consultative approach without consultant fees. We are enabling clients to take advantage of technology that would otherwise be out of their budget.

(5) What was key in terms of getting started?

I experienced first-hand the huge costs involved within large enterprises to enable big data, business intelligence and machine learning. This led me down the path of bringing these technology platforms to the wider market at a manageable cost.

(6) What’s your biggest achievement to date?

I think that would have to be securing our first paying client and first investment.

(7) What setbacks have you had along the way?

Everything takes longer than you expect. The sales process in particular and you need to get used to hearing “no” a lot before you hear Yes.



Hunter Ruthven was previously editor of Business Advice. He was also the editor of Real Business, the UK's most-read website for entrepreneurs and business leaders at the helm of growing SMEs.

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