On the up · 28 August 2015

Spearhead Compliance: Run like a military operation thanks to former army co-founders

Loveday set up his company to provide other military personnel with the opportunity to gain qualifications
Loveday set up his company to help other military personnel, after he left the army with no civilian qualifications
John Loveday struggled to find work after leaving the army, so set up Spearhead Compliance Training to provide other military personnel with the opportunity to gain qualifications. He told Business Advice how this background has helped the business take off and weather the tough times.

After leavingthe military in 2013 with no civilian recognised qualifications, Loveday was unsure as to where he could and should find work next. He found a recruitment companywhich sent him on various courses, leading Loveday to the idea of providing other military personnel with the opportunity to gain qualifications.

Hisbusiness started with Loveday working alongside co-founder Paul Hood from his house, with just a laptop and low-budget business cards. Since taking part in the accelerator programme Entrepreneurial Spark, theyhave gone from strength to strength. Spearhead Compliance Training now operates from an office in Birmingham, with 125 trainers nationwide and backing from entrepreneursincluding Poundland founder Steve Smith.

Loveday spoke to Business Advice about the company’s fast growth and how his Armed Forces background has resulted in Spearhead being run with a rigorous and dedicated approach.

(1) Who are you and what’s your business?

My name is John Loveday and my business is Spearhead Compliance Training, which providescompliance-based courses from health and safety to first aid, to companies and individuals nationwide.

(2) How long have you been around for?

We have been trading for two years to date.

(3) How do you make money?

We deliver the UK’s leading online and practical courses to organisations ranging from a small business all the way through to multi-billion pound organisations. Our courses cover many areas and our most popular are first aid, health and safety, food safety, fire safety andcare sector courses.

(4) What makes you different and why should people take notice?

In all honesty it is very difficult to differentiate in the training industry, this is something we had to get right in order to stand out against the mass of other providers out there. We realised we couldn’t differentiate on cost and we couldn’t differentiate on resources. Where we could be different was regarding standards of training delivery.

Our trainers are all experts in their field each trainer has been through arigorous selection process and is continually monitored.

We also differentiate in the fact we do not deliver an “off the shelf” service. Each course for each client is bespoke because we care about their business, we listen to their business goals and objectives and tailor the training to those goals and objectives. My co-founder Paul Hood and I are both former members of Her Majesty’s Forces and run the business like a military operation.

Co-founders Paul Hood and and John Loveday
Co-founders Paul Hood and and John Loveday
(5) What was key in terms of getting started?

For us it was belief, we had to believe in what we were planning to do. If we believed in our service then our potential clients would too. We bootstrapped to begin with and used our own funds and resources.

(6) What’s your biggest achievement to date?



Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.