On the up · 25 August 2015

SEVEN BRO7HERS: Bringing the craft beer scene to Manchester

The team of Keith, Kit, Guy, Luke, Daniel, Nathan and Greg McAvoy brew beers solely using natural ingredients
The team of Keith, Kit, Guy, Luke, Daniel, Nathan and Greg McAvoy brew beers solely using natural ingredients

The McAvoy brothers had always been interested in brewing beer, thanks to a father whose home brewing kit was his pride and joy. It wasn’t until Keith McAvoy worked in Oslo that he decided to do something about it though, after being inspired by the city’s incredible beers.

Recruiting his six brothers, Keith opened his own micro brewery – SEVEN BRO7HERS – in Manchester last year, after receiving help from the government-funded StartUp Loans scheme.

Keith spoke to Business Advice about the big ambitions he has for the firm and what has set the business apart in its early days.

(1) Who are you and what’s your business?

We are SEVEN BRO7HERS Brewery, a micro brewery created by seven brothers from Salford in Manchester.

(2) How long have you been around for?

We’ve been around now for a year – we officially launched in August 2014.

(3) How do you make money?

We make money by selling our craft beer to bars, pubs, supermarkets, bottle shops and drinks distributors.

(4) What makes you different and why should people take notice?

Apart from making exceptional craft beer, we also have first class branding which appeals to a split demographic – both male and female aged from early twenties upwards. We also offer a USP as a family – SEVEN BRO7HERS being run by a team of siblings has appeal on an emotional level too.

(5) What was key in terms of getting started?

The first class branding was essential, as was funding and capturing the imagination of the beer-buying public.

Keith McAvoy was inspired after seeing the craft beer scene in Oslo and wanted to bring it back to Manchester
Keith McAvoy was inspired after seeing the craft beer scene in Oslo and wanted to bring it back to Manchester

(6) What’s your biggest achievement to date?

Our one-year milestone was great to get to – also the fact our growth doubled in the second part of the year. Annual turnover is on track to be £250,000.

(7) What setbacks have you had along the way?

No significant setbacks as such – just not being able to grow as quick as we know we can due to difficulty in  obtaining additional funding.

(8) In five years’ time, I will be…

Well, I hope to be the owner of a multi-million pound brewery and bar chain!

(9) What one tip would you give to others starting out?

Take advice and take the free help that is available. Never stop going forward.

(10) Who are your business heroes and why?

I’m a huge admirer of Richard Branson, as he is a big believer in surrounding himself with talented people.

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ABOUT THE EXPERT

Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.

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