On the up · 19 June 2017

PHIZZ: The effervescent tablet that’s the lovechild of Berocca and Dioralyte

PHIZZ is first effervescent tablet onboard an airline
Founded by three entrepreneurs who share a passion for living life to the full, PHIZZ is a new effervescent tablet to use for tiredness and dehydration during travel, exercise or simply to cure a hangover.

Designed to give the body the benefits of both Dioralyte and Berocca, in just 18 months PHIZZ has won listings at various high-profile UK sports clubs, including boxer Anthony Joshua’s BXR gym in London.

The product also won celebrity endorsements after it was included in the 59th Annual Grammy Awards? goody bag last year, and the tablets are currently an amenity product on first-class flights for Emirates Airlines and Air X. Co-founder Daniel Cray spoke to Business Advice about his company’s progress so far.

(1) Who are you and what’s your business?

Im Daniel Cray, co-founder and the marketing and sales director for PHIZZ.

(2) How long have you been around for??

I launched PHIZZ with co-founders Rory Simmance-Freemantle and Jon Knight just over 18 months ago.

(3) How do you make money?

PHIZZ has a broad range of applications, so we have many sales pipelines. We sell to airlines such as Emirates, sports clubs like Yorkshire CCC, hotels, including One&Only Resorts, large ecommerce platforms like Amazon as well as pharmacies and grocers.

PHIZZ 2(4) What makes you different and why should people take notice??

PHIZZ combines what traditionally have been separate categories of product into one effective effervescent tablet.

Our formulation combines a rehydration mixture with a wide range of vitamins and minerals. Imagine the lovechild of Dioralyte and Berocca an improvement on both, together in one, with a wide range of applications and uses, from travel to sport, hangovers and general health and wellness.

(5) What was key in terms of getting started?

Doing this with the right people. Having different skills but a shared aggressive work ethic was critical. Moving countries, quitting careers and investing in your own business is no easy thing, so having the right people on board was important.

(6) What’s your biggest achievement to date?

Securing a contract with Emirates Airline. For the past 12 months, all passengers in First Class are given a tube of PHIZZ. Being the first effervescent tablet onboard an airline is something well always see as a major milestone.

(7) What setbacks have you had along the way?



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.