On the up · 16 November 2016

Paul Smullen: Empowering small business with cloud data management technology

Paul Smullen’s business dDaaS.com launched with its first client at the start of 2016
Launched earlier this year, Paul Smullen’s business dDaaS.com aims to make the latest cloud data management technology available to businesses with budgets of all sizes.

Here, the entrepreneur talks to Business Advice about his startup experience.

(1) Who are you and what’s your business?

I am Paul Smullen and our business is called dDaaS.com which stands for distributed Data-as-a-Service. We provide a cloud platform that takes data from any in-house or external systems and brings them together for a business wide view of all of your data. Business intelligence, machine learning and digital channel enablement are our core focus areas.

(2) How long have you been around for?

The concept and prototypes have been developed over the past two years and we launched with our first client in the first months of 2016.

(3) How do you make money?

We charge a monthly fee for the use of the platform.

(4) What makes you different and why should people take notice?

We bring the latest in cloud data management technologies to the market for a very reasonable price. We bring a consultative approach without consultant fees. We are enabling clients to take advantage of technology that would otherwise be out of their budget.

(5) What was key in terms of getting started?

I experienced first-hand the huge costs involved within large enterprises to enable big data, business intelligence and machine learning. This led me down the path of bringing these technology platforms to the wider market at a manageable cost.

(6) What’s your biggest achievement to date?

Securing our first paying client and first investment.

(7) What setbacks have you had along the way?

Everything takes longer than you expect. The sales process in particular and you need to get used to hearing no? a lot before you hear yes.



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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