On the up · 27 July 2018

These Norfolk’s businesses highlight the county’s entrepreneurial success

Norfolk Day lands on 27 July
Not only is Norfolk a pretty face, with its countrysides, beaches and Broads, this “bootiful” region of the country is also home to some of Britain’s best small businesses.

Norfolk Daytakes place on Friday 27 July, with an aim to celebrate the East coast county in all its glory. So move over Delia Smith, Business Advice has compiled some of Norfolk’s entrepreneurial success stories to find out what makes this section of the UK so special.

Emily Andrew Events

Proving the stereotype of J-Lo type wedding planners whotake full control and walk around with headpiece walky-talkies wrong, Emily Andrew has unblocked toilets, rescued cake decorations and reset tripped electrics.

After leaving acareer as a buyer, Andrew moved back to where she was raised to become the parent and businesswomen she aspired to be.

With low start-up funds she set-up a website herself, niching to Norfolk weddings in the hope that? Google could begin finding her.

What’s the best thing about building a business in Norfolk?

Andrew said: Being based in Norfolk my clients are generally coming to me because they have an empty field they need transforming into a fabulous wedding or event venue with marquees and I love the creativity and the scope that such a project gives.

I am massively passionate about Norfolk as a county and what we have to offer here. The wedding industry here is close-knit and very supportive.

“There are so many amazingly talented individuals and businesses and I lovebuilding productive relationships and working with the broad spectrum of industries we have on offer here, both from a supplier and client basis.

Andrew claims that keeping up with brides revolving demands can be challenging due to the proliferation of social media research from her clients.?

She added: Keeping up with the ever-changing social media algorithms is also a challenge but it is an absolute necessity for the wedding industry as so many brides are planning their weddings with Pinterest and Instagram.

Gnaw Chocolate

When Matt and TerI Legon just couldnt source quality chocolate products for their sweet shop, they decided to make their own. Gnaw chocolate was founded in 2011 after they embarked on a mission with cocoa at the core to bring the fun and excitement back into high quality chocolate.

Their artisan chocolate is carefully handcrafted in their Gnawfolk? kitchens with locally sourced ingredients and natural flavours.

Gnaw is distributed to countries all over the world, and with different countries holding different markets, Matt tries to introduce different quirks for each audience.

Gnaw founder, Matt Legon said: We also always look to incorporate something unique to the culture of that specific country.In China, the colour red brings people good luck, so we look to incorporate more red into the designs of the Chinese packaging.

Legon’s best advice for other startups is to create sustainable relationships and to build a team with people who are passionate aboutyour brand as you are.

He added: I believe that the key tognaw’s success is the development of strong, long-term working relationships with business partners and distributors.

the Gnaw team are a dedicated bunch. Passionate, committed with a solid belief in the brand and the businesses ambitious growth strategy. The New Product Development team keep a close eye on the market ensuring that they stay one-step-ahead of their competition with their next exciting, quirky product.

U & Your Skin

After suffering from acne and being in the beauty industry for 13 years, Louise Thomas-Minns has developed a soon-to-be-launched skincare range, Louise Thomas Skin Care.

In 2007, she founded U & Your Skin in her home city of Norwich, after building up a client base as a mobile skin therapist.

Thomas-Minns said: After healing my own skin issue I realised that Id created a formula that worked! So then I created my signature facial approach.

She believes that Norfolk is overlooked as a business hub, and for her, it is where she has a strong support network.

it’s an underrated, underestimated county. We have so many amazing entrepreneurs and opportunities. Ive found a lot of the core people that I work with to support me in all aspects of running a business right on my doorstep, ” she added.

Although she has personally found recruitment difficult, she enjoys the challenges of business.


 
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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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