Noting the growing demand for good food in her local area, Liz Wilson founded micro bakery and bread-making school Ma Baker in 2014 following her attendance at a bread-making course.
Purchasing a new oven and mixer with a grant from Urban Food Routes, Wilson is now the proud owner of a host of bread-making awards and a domestic baking school that offers a familiar and comfortable environment for Wilson’s students to learn skills in.
A primary school teacher in her previous profession a background that she says informed her confidence as a bread-making tutor Wilson’s passion for social enterprise is another thread that runs through her role as a local entrepreneur.
Working closely with local charities, Wilson has helped to re-skill vulnerable and disadvantaged women, developing their confidence through her coaching-led approach.
Business Advice caught up with Wilson to hear more about what makes Ma Baker unique.
(1) Who are you and what’s your business?
Im Liz Wilson and I run Ma Baker, an award-winning micro bakery in the heart of Fulham, West London.
(2) How long have you been around for?
I started the business in September 2014.
(3) How do you make money?
I bake, sell and deliver real bread to my customers the good people of SW6.
Alongside this part of the business, I also run a range of highly acclaimed bread-making courses which are listed in Trip Advisor’s top four teaching classes in London.
(4) What makes you different and why should people take notice?
In two short years I have taken Ma Baker from a standing start to a thriving young business. I absolutely love what I do. My business makes people happy myself as well as my customers.
I run the only central London bread school which holdsclasses in a domestic setting, with no more than four students at a time. They are personal, hands-on and a lot of fun.
(5) What was key in terms of getting started?
I took a bread class and it was a real lightbulb moment for me I knew instantly that it was what I wanted to do.
Following this introduction, I baked and baked and gave away my bread until friends said that they would pay for it. And that is how it all started.
(6) What’s your biggest achievement to date?
My biggest achievement has been more than doubling my turnover and profit in the last year, which was only my second year in business.
I have also garnered two Great Taste Awards and five World Bread Awards. This year, I was the only woman listed as one of the Top Five Bakers in London by the Real Bread Campaign.
(7) What setbacks have you had along the way?
So far, my setbacks have been minimal. However, there is a lot of washing upto be done.
(8) In five years? time, I will be??
Continuing to run my bakery and making even better bread.
(9) What one tip would you give to others starting out?
Follow your passion. Be the best that you can be. Also, be sure to make friends with an accountant.
(10) Who are your business heroes and why?
Jane Mason, who foundedvirtuous Bread baking school. She has taught, encouraged and supported me in my journey as an entrepreneur.
Another is Rachel Clacher, who set up Moneypenny. She has created a highly successful business with a brilliant ethos, with a great community spirit in the company’s charitable arm, the Moneypenny Foundation.
Ma Baker is nominated for Micro Business of the Year at the Amazon Growing Business Awards.Looking for a grant for your business? Read our guide to what’s out there.