On the up Praseeda Nair · 31 October 2016
Learning to bake at London’s only domestic bread-making school
Noting the growing demand for good food in her local area, Liz Wilson founded micro bakery and bread-making school Ma Baker in 2014 following her attendance at a bread-making course. Purchasing a new oven and mixer with a grant from Urban Food Routes, Wilson is now the proud owner of a host of bread-making awards and a domestic baking school that offers a familiar and comfortable environment for Wilson’s students to learn skills in. A primary school teacher in her previous profession a background that she says informed her confidence as a bread-making tutor Wilson’s passion for social enterprise is another thread that runs through her role as a local entrepreneur. Working closely with local charities, Wilson has helped to re-skill vulnerable and disadvantaged women, developing their confidence through her coaching-led approach. Business Advice caught up with Wilson to hear more about what makes Ma Baker unique. (1) Who are you and what’s your business? Im Liz Wilson and I run Ma Baker, an award-winning micro bakery in the heart of Fulham, West London. (2) How long have you been around for? I started the business in September 2014. (3) How do you make money? I bake, sell and deliver real bread to my customers the good people of SW6. Alongside this part of the business, I also run a range of highly acclaimed bread-making courses which are listed in Trip Advisor’s top four teaching classes in London. (4) What makes you different and why should people take notice? In two short years I have taken Ma Baker from a standing start to a thriving young business. I absolutely love what I do. My business makes people happy myself as well as my customers. I run the only central London bread school which holdsclasses in a domestic setting, with no more than four students at a time. They are personal, hands-on and a lot of fun. (5) What was key in terms of getting started? I took a bread class and it was a real lightbulb moment for me I knew instantly that it was what I wanted to do. Following this introduction, I baked and baked and gave away my bread until friends said that they would pay for it. And that is how it all started. (6) What’s your biggest achievement to date? My biggest achievement has been more than doubling my turnover and profit in the last year, which was only my second year in business. I have also garnered two Great Taste Awards and five World Bread Awards. This year, I was the only woman listed as one of the Top Five Bakers in London by the Real Bread Campaign.
ABOUT THE EXPERTPraseeda Nair
Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.