Franchising · 18 October 2019

A legal checklist for launching a business


Legal advice: Better than online legal templates

Becoming your own boss will no doubt feel rewarding at times. However, to get it off the ground is not always easy. There are many things a new business will need to consider and plan before launching. As a business owner and lawyer, I’ll reflect on those issues.

Legal entity

There are many different ways to set up the business, including being a sole trader, partnership, limited liability partnership or limited liability company. There are pros and cons of each structure, however, from a legal perspective, the most significant advantage of a limited company is the limited liability it affords the owners.

A company has its own legal personality meaning it can sue and be sued. As such protecting you and your assets, should things not go to plan, must be a priority.

1. Name

naming a business
What name are you choosing for your business?
A suitable name is likely to be one of the first things you think about when launching a business. It is likely to be an important aspect of the business, not only from a commercial perspective but also from a legal perspective.

Commercially you are likely to be thinking about whether there is a domain name available, how catchy your name is, how much of an impact it may make, whether it is memorable to consumers or even whether it is easy to pronounce.

However, you also need to think about whether there may be scope for it to be registered as a protective mark or whether they could be any confusion between your name and other similar businesses, as this may open up potential intellectual property claims.

Intellectual property checks…

You should run intellectual property checks on the name to mitigate the risk of infringement proceedings being brought against you and to ensure you can register the name yourself as a trademark, in the UK or overseas. This should be done early on so you are not forced to re-brand or lose any goodwill if it’s later challenged and you can’t use the name.

Once you have selected a suitable name you should seek to protect this with suitable trademark registrations, as so for any logo or slogan you use. This will give you greater protection if someone else tries to utilise or infringe your name.

2. Investment

Who or what will you turn to in order to gain investment for your business?
Most businesses require funding. There are a number of things you should consider in respect of funding or investment. Firstly, how much funding you actually need to raise. Should this be debt or equity; for how long; are there alternatives such as grants available?

Any funding will require a well thought out valuation and forecast. You should have a clear strategy so that it allows you to budget your future plans for the business. Borrowing too little may cause an issue if you return to the investor, borrow too much you give more control away than you need to.

What are you using it for?

Secondly, consider what you intend to do with the investment. Will you use it to grow and scale up your business? Will you put this towards research and development? Perhaps you would like to employ more people? Think about how feasible these options are as investors would like to see how their money is being used and where it is going to, as well as the exit strategy.

Finally, consider what kind of investor you would like to have on-board and the level of involvement you would like them to have. Would you like to raise a friends and family round or perhaps look to raise via an angel investor or VC?

Who has control?

This is about control, how much you need, do you need an active or passive investor and understanding the exit plan for their money and you at the onset. It would be a good idea to have a think about how involved your investors will be; is it important for you that they have experience in your industry and that you should benefit from their expertise or would you prefer an investor with limited involvement in the business?

Once you have secured investment, it is key to ensure that the terms are carefully recorded. These should be set out in a carefully drafted subscription agreement, such that all parties are clear from the outset on what is being promised and the conditions. You can have a mix if tax-efficient investment EIS; grants; R & D tax credits and equity investment.

3. Shareholders and Directors

It should be a top priority to ensure that all shareholders subscribe to terms on how they will interact with each other in respect of the business.

This agreement should ensure that all shareholders have the same vision for the business and will document fundamental governance and key aspects of the running of the business, such as what happens to a shareholders shares if they pass away, if and when shares may be lost, dividend policies, confidentiality and what will happen on the sale or transfer of company shares.

Who will the directors be?

On the same note, consider who the directors will be. The role of a director differs from that of a shareholder in that directors manage the day to day running of the company, whereas shareholders have control of the company and have the power to make decisions.

Directors should all have a director’s service agreement, which will set out the terms of their service and what they have to do for the business. This contract can ensure that, if they leave, any shares are returned to the company; it prevents them from setting up in competition and limits their authorities as you see fit.

4. Employees, Consultants and Third-Parties

As your business grows you may require assistance, this may take the form of an employee, independent contractor, freelancer or consultant. It is very important that agreements are put in place to document the relationship.



Karen Holden is an award-winning solicitor and founder of A City Law Firm (ACLF), the go-to lawyers for entrepreneurs, startups, scale-ups, those seeking investment. In addition to being very successful lawyers for businesses , ICOs and family law, ACLF are now the UK's leading LGBT law firm and surrogacy specialists. Karen is a regular media commentator, panellist and event speaker.