On the up Fred Heritage · 1 April 2016
Javoo: The life-changing online tool connecting Alzheimer’s fighters, supporters and carers
After the tragic loss of their grandfather from Alzheimer’s in 2013 and the precluding period marked by a serious lack of support and resources, 23-year old Scott Rosenberg and his brother Sam came up with the idea for Javoo a new mobile app and social network advancing care and support to people living with or affected by the disease. Taking matters into their own hands, the pair built Javoo into an online global community, enabling Alzheimer’s fighters, supporters and carers to connect with each other, share experiences, ask questions and draw inspiration from one another. Business Advice spoke to co-founder Scott to find out more. ?(1) Who are you and what’s your business? Im Scott Rosenberg, the co-founder of Javoo, a mobile app and social network which aims to improve Alzheimer’s care and give support for people affected by the disease. With the Javoo app, users can upload, share and combine videos and pictures of their loved ones, using the memories to spark conversations with sufferers and trigger their memories wherever they are. Whether users are feeling lonely, sad or just need someone to talk to, they can chat confidentially with experienced Alzheimer’s advisors at any time of the day or night. (2) How long have you been around for? We launched the Javoo mobile app at the beginning of March 2016, having been in development for over a year. (3) How do you make money? At the moment we are a pre-revenue startup focussed on creating a strong product and great user experience. (4) What makes you different and why should people take notice? Our family went through a very difficult period during our grandfather’s experience living with Alzheimer’s. We were shocked and frustrated at the lack of technological resource around Alzheimer’s care available, despite the fact there are currently over 44m people living with the disease worldwide, which impacts over 500m lives. In spite of the growing scale of the disease there have been few innovative new technologies to manage Alzheimer’s until now. Javoo is the first online global community for Alzheimer’s fighters, supporters and carers. For us this isn’t just a business venture, it’s an opportunity to make a real difference to Alzheimer’s care and hopefully change lives. We’ve brought our own personal experiences to Javoo, addressing this gap and creating a pioneering health care technology which provides the resource and support to help people living with or affected by Alzheimer’s disease. (5) What was important in terms of starting out? Finding the right team was key. Our confidence in the idea was always there, but as brothers from an entrepreneurial family, weve always been taught to recognise that strong teamwork is fundamental to business success. For us it was vital to find team members who possessed skills in different areas, who complemented and worked well with each other. ?(6) What’s been your biggest achievement? Our breakthrough moment was when Morella Kayman MBE, co-founder of the Alzheimer’s Society acknowledged the credibility and promising future of the technology we have created. It was amazing to receive confirmation that what we are doing can really make a difference to people’s lives, and further develop health care technology for the better. Hearing positive feedback from our customers is also a highlight. One user recently described Javoo as life changing, and told us his experiences using the app means he no longer feels isolated and helpless. For us, providing a great user experience and knowing that we are positively impacting the lives of people who are going through a similar situation to the one we experienced is a huge achievement. ?(7) What setbacks have you had along the way?
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.