Halima Khatun: Good PR is about having a strong story?
Networking. Since launching my consultancy, Ive never networked so much. By putting the work in, attending good networking events regularly, and reaching out to all my old contacts, paid dividends. Networking and word of mouth is key, and Ive not let up on this, even when it’s been crazy busy. (6) What’s your biggest achievement to date? Good question. Most people say that the first year is the hardest and it’s really feast or famine as you never know when the work will come. So I guess to have secured five retained clients in under nine months, without the benefit of a big brand name behind me, is one of my key achievements. And it’s a huge bonus that they’re clients I love to work with and the work is so varied. (7) What setbacks have you had along the way? Nothing major, but I did learn very early on that some prospects can at times be fickle with promises of work which didnt come through, so Ive learnt the importance of T’s and C’s and contracts. (8) In five years? time, I will be?
Still running HK Communications and using the services of the most senior-level associates. I will also have a fully-fledged PR training arm to ensure that the startups don’t miss out on PR. Oh, and Id still be doing a lot of the work myself, I love it too much to give it up. (9) What one tip would you give to others starting out? In all honesty, we can sometimes be our own worst enemies, as our inhibitions hold us back. So I would say, let go, have confidence and be prepared to be surprised at what you can achieve when you put your mind to it. (10) Who are your business heroes and why? Nobody famous, but real people I have worked with. After leaving journalism, I went into a full service marketing agency in my hometown of Wrexham, Wales. Because we were a small team, my boss had the time to really explain to me the things you don’t get taught, such as how to deal with clients, manage expectations, etc. it’s sound advice that really helped me along the way. Also, my old boss at Bell Pottinger North, where I held my first real? PR agency role. She was ambitious, and really brought out the best in me. I was thrown in at the deep end, which was daunting at the time, but really empowering in the long run. Were still in touch to this day and she often offers advice. Read on to meet Metaspeech the small business providing alternativepublic speaking coaching from the world of dance.