On the up Rebecca Smith · 30 October 2015
Halal Celebrations: Bringing together friends and family for a cracking time
Meet the young entrepreneur hoping to keep festive celebrations ongoing all year round with his business selling greeting cards and crackers. Aadam Patel was just seven years-old when he noticed there was a lack of festive products aimed at the Muslim market for our celebrations. He also was disappointed to note that come Eid there were no cards or crackers to celebrate with, so initially he started created them for friends and family. He has since realised such products don’t have to just be for the festive season, as some of his initial customers started purchasing them for dinner parties with family and friends. With Halal Celebrations, he has created a business aiming to bring friends and family together and give them a cracking memorable time. Patel has been home-schooled for the past two years in order to help accelerate his studying. The structure also has the benefit of allowing him to focus on Halal Celebrations. After hearing about accelerator programme Entrepreneurial Spark on the radio, Patel applied for a place at the inaugural Brighton intake and won a spot alongside 79 other entrepreneurs. He said the ongoing support has been phenomenal, while the business mindset and entrepreneurial behaviour he has developed as a result has been integral to helping his business start up in a very lean and effective way. While there, he won a pitching contest, receiving 1, 000 for impressing a judging panel consisting of Alison Rose, Ross McEwan, Howard Davies and Warren Morgan with his 60 second business pitch. His advice for a successful pitch centres around impact. ‘start it with a statement that will connect with the audience, then present the problem and the solution, he explained, before you then get round to what you actually need to make it a reality. Still in his teens, Patel has a savvy business mind no doubt honed during his time learning from mentors at Entrepreneurial Spark. He advises others to pivot your business plan from market research findings for your product or service that you’re in? and thinks accelerator programmes can be helpful for challenging entrepreneurs as well as helping their business flourish. Halal Celebrations will be launching in December 2015, with a website allowing customers to fully personalise their crackers and a range of choices of gifts for what can go inside the products. It’s just in time for the festive season of course, but Patel stressed the products will be available throughout the year for all occasions and not just limited to Christmas. The range will branch out covering baby showers, birthday parties and wedding favour crackers, so he’s hoping to establish a steady enough cash flow for the whole year round, not entirely reliant on one season.
ABOUT THE EXPERTRebecca Smith
Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.