How did it all start?
SixtyNinety was founded by Daniela Trece and myself in 2015.We both moved to London over nine years ago, but we still kept a passion for Brazil. Our hearts were always divided. We always wanted to create something which would connect us there. We started the company as an activewear only brand.
The swimwear was introduced a year later, as an experiment”. It was a success. Which made easy for us to decide to focus on swimwear only. We both LOVE bikinis. Keeping swimwear only also allowed us to go eco-friendly. Going sustainable was a natural path.
I did my degree in business and was working as a model. Daniela graduated in journalism and was working for a kickboxing company called Glory.We started SixtyNinety as a side project, working only part-time on it. Until it grew enough to need our full attention.Vanusa Fonseca, one of our closest friend came on board in 2017. And now SixtyNinety is a team with three Brazilian friends. With one in common passion: BIKINIS.
What challenges can women expect to face in business?
On top of all usual challenges a business face on daily basis, in our experience, women have to work harder to prove their business views. Especially in our area, there is a pre-convinced notion that girls-in-fashion? are nave when it comes to making a business profitable.
Do you think there are enough women running their own businesses?
Definitely no, according to the UN’s?The World’s Women 2015report, only 50% of females are in the global workforce. However, women in general work 18 hours a day between paid and domestic work. This data goes to show women still have a very small space in the entrepreneurial world.