On the up · 18 July 2018

“Girls in fashion aren’t nave”, argue best friends behind ethical bikinI brand

Daniela Trece and Aline Lima
After moving to London nine years ago, these Brazilian best friends created a biodegradable bikinI brand, Sixty Ninety, which could connect them with their home country.

Starting out as an activewear brand in 2015, they only began their bikinI line as an experiment. After their swimwear sold well, the co-founders decided to focus solely on bikinis made out of sustainable lycra.

Aline Lima and Daniela Trece originally worked on Sixty Ninety part-time but now focus on this full-time with the help of another friend, Vanusa Fonesca, who joined their team last year.

After enviously scrolling through their Instagram, Business Advice caught up with Lima for the fifth part of our Women in Micro Business series to find out why they decided to switch concepts and about the discrimination they’ve faced in the industry.

How did it all start?

SixtyNinety was founded by Daniela Trece and myself in 2015.We both moved to London over nine years ago, but we still kept a passion for Brazil. Our hearts were always divided. We always wanted to create something which would connect us there. We started the company as an activewear only brand.

The swimwear was introduced a year later, as an experiment”. It was a success. Which made easy for us to decide to focus on swimwear only. We both LOVE bikinis. Keeping swimwear only also allowed us to go eco-friendly. Going sustainable was a natural path.

I did my degree in business and was working as a model. Daniela graduated in journalism and was working for a kickboxing company called Glory.We started SixtyNinety as a side project, working only part-time on it. Until it grew enough to need our full attention.Vanusa Fonseca, one of our closest friend came on board in 2017. And now SixtyNinety is a team with three Brazilian friends. With one in common passion: BIKINIS.

What challenges can women expect to face in business?

On top of all usual challenges a business face on daily basis, in our experience, women have to work harder to prove their business views. Especially in our area, there is a pre-convinced notion that girls-in-fashion? are nave when it comes to making a business profitable.

Do you think there are enough women running their own businesses?

Definitely no, according to the UN’s?The World’s Women 2015report, only 50% of females are in the global workforce. However, women in general work 18 hours a day between paid and domestic work. This data goes to show women still have a very small space in the entrepreneurial world.

What do you think are the advantages of having more women in business?


 
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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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