On the up · 23 August 2018

From pilates to quidditch GoSweat hooks up the exercise-eager with nearby fitness classes

GoSweat founders and couple – Newport-Booth and Hind
If you’re anything like me then, fitness classes are the way forward. Without the pressure of a personal trainer to the lack of motivation you have working out alone – a group class is the best of both worlds.

Although knowing where and when to find your favourite workouts is always difficult. Living in London also means the classes at your gym are jam-packed or are over before you finish work.

GoSweat helps you find nearby available fitness classes without having to pay full-whack gym prices. This pay-as-you-go service lets you workout freely and conveniently.

As part of our “I fell in love with my co-founder” series, Business Advice caught up with Stephanie Newport-Booth and Alex Hind to discover the couple who met at Newcastleuniversity, ditched their jobs at AldI to start their own fitness business.

What is your business?

GoSweat is revolutionising the fitness space, creating the platform that lets you discover and book the greatest range of sport and fitness. Starting with Fitness classes, of which 4 million are booked every week, GoSweat lets users simply search for ‘what’ and ‘where’. They can instantly book, on a pay-as-you-go basis, one of the 1000s of activities we have on offer such as; pilates, bootcamps, football or quidditch.

When was the business founded?

GoSweat was founded in September 2016, after Steph and Alex had left their roles as AldI Area Managers and moved to London.

What is the company’s turnover?

GoSweat doesnt publicly disclose its turnover but it’s <£50K as of August 2018.

How many employees are there?

4 (soon to be 5) employees and Conker, the office dog.

How did you both meet?

Alex and Steph met at Newcastle University in 2011 whilst both studying Geography. Although it’s a surprise that they hadnt met prior to that as they grew up 10 minutes apart in Chester, frequently competing at each others schools but never crossing paths.

What inspired you to start a business together?

After studying together for three years at Newcastle University, and then both being AldI Area Area Managers for two years, Steph and Alex were in the full swing of working together. they’re shared frustration for how hard finding sports and fitness was, coupled with their desire to elicit change and passion to make the industry more accessible, paired them further.

What specific roles do you both have?

Alex: When we first started GoSweat Steph and I were already so accustomed to working together, so intune with the others skill set and weaknesses, that we barely needed to communicate who would tackle which task. As our team swelled, and our responsibilities and challenges grew, we had to draw lines and set boundaries. Steph is Chief Procurement Officer (CPO), and overseas sports provider relations and Sales and Marketing. Im CEO, which can sometimes feel like Chief Email Officer, and manage GoSweat’s funding and corporate growth.

How do you separate work from your personal life?



Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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