When building and developing a business it’s vital to work towards a clear set of goals to provide direction, motivation and a measure of success. However, entrepreneurship is often a lonely road where it’s commonplace for individuals to struggle not with ‘why’ they want to create their own version of success, but with ‘how’.
To achieve great outcomes in business, we first need to stop doing some of the things we’ve been taught as a tool for growth: stop selling, stop asking for referrals and most importantly stop focusing on being busy instead of productive.
That said, how exactly can you grow and develop your business? And, more importantly, what can you change personally to become the best version of yourself? From personal experience, I believe the following five steps are fundamental to success:
1. Rethink referrals
In business, referrals are one of the best ways to grow your client base, yet so many entrepreneurs fail to set up an official referral process. When growing Forte Financial LLP, we established a clear approach where new clients provide referrals ‘on demand’ to ensure new business levels consistently increase.
2. Improve communication
In business, it’s vital to become a world-class communicator, not only in day-to-day liaison with staff, clients and other stakeholders but to ensure you are positioned correctly within your industry sector. If you want to work with a certain calibre of customers or clients, this needs to be communicated effectively and with confidence.
3. Handle objections
In business, you will always face objections, but more so when it comes to converting sales leads. By implementing a simple but effective process to overcome any objection, you will be able to engage with and convert more prospective clients.
4. Be productive, not ‘busy’
It’s so easy to become consumed with small, mediocre tasks that fill your diary. This may make you busy, but it doesn’t mean you’re being productive. Be meticulous with how you spend your time, ensuring you delegate ‘low level’ tasks to members of your team, whilst focusing on working on items that contribute towards your long-term goal.
5. Transform your mindset
Too many entrepreneurs and business owners fail to achieve their potential. Usually, the reason is they don’t have a strong enough mindset, where procrastination and inertia limit their abilities. By transforming your mindset and truly believing in your limitless potential, success will become as natural as walking or talking.
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