On the up · 8 March 2016

Comb: The fashion app changing the way shoppers find hot new trends

The Comb team
The Comb team
With over 40, 000 downloads since Christmas 2015, Comb is the new app changing the way shoppers find the latest trending fashion, enabling them to get the look in just seconds. Business Advice met co-founder Moeez AlI to find out some more.

Combining the purposes of Pinterest and Instagram, solely for the world of fashion, Comb allows users to search through millions of products and thousands of brands for that perfect item of clothing or accessory, all within one place. Via the app, users can gain inspiration from their favourite fashion bloggers, stylists and celebrities, creating a personalised newsfeed of daily items.

(1) Who are you and what’s your business?

We are Comb, a mobile fashion app that aims to inspire the search and discovery of fashion items. Using image recognition, users can take and upload photos of items they’re looking for and find similar results within seconds. With over two million products from over one thousand brands, ranging from high street to high end, Comb has everything, all in one place.

(2) How long have you been around for?

Comb officially launched in July 2015, whilst the concept itself originated from the start of 2015.

(3) How do you make money?

Comb makes money in three ways:

? Cost-Per-Click (CPC)
? Commission on sales
? Advertising

(4) What makes you different and why should people take notice?

Comb focuses on a tailored approach, so that each user gets a personalised experience relevant to them. Add into the mix the volume of products from the variety of brands available, and Comb literally has something for everyone. At present, other shopping apps focus on a section of the market either high-end or high street but no app has everything in one place.

With consumers becoming more savvy and open-minded when it comes to brands, it is critical to provide variety and personalisation. When you visit any retailer’s website, youll get the same exact experience as anyone else. With Comb, because the feeds are tailored to each users? preferences, they see what they want to see, immediately.

(5) What was key in terms of getting started?

Doing extensive and thorough research about the state of the market. We researched over 100 e-commerce/mobile shopping businesses in the US and identified the target markets, whether or not the businesses had funding, who the funders were, what the progress in achieving funding was and we identified common themes, which really helped us shape Comb.

From there, we were able to build a foundation of what Comb needed to be, and as a result, we were able to plan ahead.

(6) What’s been your biggest achievement to date?

Getting 40, 000 downloads whilst having minimal funding and limited knowledge/experience in the fashion app space.

(7) What setbacks have you had along the way?

In short, weve had many setbacks along the way. Theyve ranged from suppliers not meeting deadlines, to delays in investment, to legal disputes. Weve been extremely fortunate to have a great team that works together incredibly well, and equally as important, having a great external support network of friends and family.

(8) In five years? time, I will be?

Either managing Comb, having built it into a leading platform for fashion search and discovery, or having sold Comb to a larger brand wanting to enter this space.



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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