On the up Praseeda Nair · 13 March 2017
Blondies Kitchen: A cookie bar offering hungry Londoners something different
In less than a year of trading, trained chefs Chelsie Collins and Kristelle Levy have already made a name for their New York-inspired milk and cookie bar, Blondies Kitchen. Sincetheir first pop up at London’s Old Street, the duo have rapidly gained recognition for offering unique and creative treats and successfully added a catering arm to the business. Business Advicecaught up with Collins to find out how two female founders were able to unearththe capital’s sweet tooth and establish themselves so quickly in a male-dominated industry. (1) Who are you and what’s your business? We are Blondies Kitchen. I am Chelsie and my partner is Kristelle. We run a successful bespoke catering business and were the first to launch a milk and cookie bar in the UK. (2) How long have you been around for? We started our business ten months ago and havent looked back since. (3) How do you make money? We put on bespoke catered events for clients in their homes or at larger venues. We also run pop-up milk and cookie bars and we are excited to announce we are launching our next one in Selfridges food hall from 1 May 2017. (4) Whatmakes you different and why should people take notice? Well, we are the only pop-up milk and cookie bar in the UK at the moment. We sell ridiculously good chewy, soft cookies (if I do say so myself), and a variety of milk, including our cereal milk. We will definitely put a smile on your face. (5) What was key in terms of getting started? It was important that myself and Kristelle had the same long term plan and goals in mind. We both made sure we wanted the same things from the word go, so we could then go and chase our dream. Persistence is key. (6)?What’s your biggest achievement to date? We both still laugh in shock (we tend to get a nervous laugh a lot) at the time we sold out of 700 cookies by lunch time at our first pop-up in Old Street station. We were so overwhelmed at how popular our cookies were it was a real eye opener that we were onto something. (7)?What setbacks have you had along the way?
ABOUT THE EXPERTPraseeda Nair
Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.