On the up · 29 March 2017

6Somewhere: Authentic French cidre arriving at Tesco in time for summer

6Somewhere
6Somewhere boasts 125 years of cidre-making heritage
It wasnt easy for startup founders Rik Roberts and Tony Watson to find the finest quality, 100 per cent apple French “cidre”, but after many months scouring the Normandy countryside, they finally struck gold.

The entrepreneurial pair of former food and drink sector executives only launched their brand 6Somewhere last summer, yet their range benefits from 125 years of authentic French cidre-making knowledge and expertise.

Roberts and Watson’s startup has amassed a 250, 000 turnover already, and 2017 will see supermarket giant Tesco stocking two 6Somewhere cidres throughout 500 UK stores, with a bigger listing likelyto follow.

(1) Who are you and what’s your business?

Were Rik Roberts and Tony Watson the founders of 6Somewhere. We import our own branded premium Normandy cidre. We named the company 6Somewhere simply because it’s always six oclock somewhere!

Rik previously worked at PepsiCo and Red Bull, amongst other companies, and has been in fast-moving consumer goods?(FMCG) for over 20 years. Tony, on the other hand, worked for Carlsberg for most of his career, ending up with the title of vice president, national accounts.

?(2)?How long have you been around for?

We launched the business last summer, so not even a year yet.

(3) How do you make money?

Hopefully, by giving consumers what they are looking for. A brilliant tasting cidre, made from 100 per cent apples, with no added sugar or other nasties. Importantly, were not made from apple concentrate. We are looking to sell to retailers in the UK to start with, before we think about expanding overseas.

(4) What makes you different and why should people take notice?

There arent many French cidre brands in the UK at the moment, and even fewer that sell 750ml bottles and have a champagne cork as a closure.

As previously mentioned, we are made from 100 per cent apples, demonstrating a level of quality that is surprisingly rare amongst cider brands. Did you know, for example, that by law in the UK, to be labelled a cider you only need to have 35 per cent apple or apple concentrate in it? As a result, we have no added sugar, colourings or flavourings, and were gluten free.

We have over 125 years of cidre-making heritage behind us, were not old fashioned. We have the experience which delivers the quality, but we have a brand which we hope will appeal to those who are youthful in their approach to life.

(5)? What was key in terms of getting started??

Finding the best-tasting apple cidre in France key!

(6) What’s your biggest achievement to date??

Weve just agreed distribution in almost 500 Tesco stores literally this week so from a financial perspective that’s huge.

Personally, I think there have been so many, due to the amount we have had to learn over the past year. As an example, I think the branding and advertising weve done look unique in the UK.

(7) What setbacks have you had along the way?

Perhaps obviously, Brexit has not helped us from a foreign exchange perspective and this has hit our profitability.


 
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ABOUT THE EXPERT

Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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