Insurance Hunter Ruthven · 19 March 2018
The small British business suing Versace
Not happy with what she believes is a flagrant infringement of her brand’s intellectual property, Emma Mann is taking on global fashion brand Versace in a legal battle. It all started when Emma Mann walked past a Versace store in 2016 and noticed a striking similarity between the graphics splattered across its clothing and accessories and the branding shed created for her own small business No Fixed Abode. Despite cutting her business teeth in the corporate world, Mann was not about to take this lying down and so started legal proceedings which are garnering increased attention and shining a light on small business bullying by global corporations. Mann’s journey up until this point has not been a smooth one. After 20 years in the advertising industry, where she worked as a creative director for global campaigns involving the likes of Smirnoff, Vodafone and Apple, adversity while pregnant left her both homeless and penniless. I wanted to turn my experience into a positive, she told Business Advice. No Fixed Abode is a symbol of overcoming adversity and showing inner strength. This inner strength? is what got Mann from standing outside the window of a Versace store to filing a lawsuit. I went and did research on in the internet and uncovered 220-odd items with my brand across them, she explained. further investigation found they had been copying my collection for years. I did a geometric collection and then so did Versace. Copying and using my brand and trying to pass if off as their own is going too far. The brand in question is No Fixed Abode’s use of a lion head with a door knocker held between its teeth. Mann began by talking with IP lawyers and industry specialists, who convinced her she had a case. I have filed a lawsuit because Versace are not addressing the infringement despite myself having personally written to them which they ignored, she added. they stalled for nine months on another occasion. I want justice and them to stop trying to pass of my brans as its own. Read about some other cases
ABOUT THE EXPERTHunter Ruthven
Hunter Ruthven was previously editor of Business Advice. He was also the editor of Real Business, the UK's most-read website for entrepreneurs and business leaders at the helm of growing SMEs.