Copyright lawsCopyright laws don’t have this benefit. They don’t create a monopoly so if this is the only protection you have, you must show that someone has actually copied your work to be able to stop them. If you can’t show that your work has been copied and the other party can show they came up with the same idea independently you may not be able to make a claim. These are direct forms of infringement, but there is another subtler form of infringement that’s becoming increasingly common.
Pay-per-click advertisingI am dealing with more and more disputes where a competitor has used my client’s business, product or service names as key words in their pay-per-click advertising. Then, when people search for these terms and click on the adverts, potential customers are diverted to the competitor’s website rather than my client’s. Clearly, this leads to lost sales for theclient or increased sales for their competitor. The courts are still finding their feet with these claims, but if you have a registered trade mark you have a very good chance of stopping a competitor from using your brand in their advertising and claiming compensation if they do. If you find someone infringing your rights, you need to take action fast to defend intellectual property, or you may lose the protection you have.
How to defend intellectual propertyThe first step is sending a cease and desist? letter. This serves as a warning to the infringer to immediately stop what they’re doing and that you intend to claim compensation from them. However, you need to be careful with these letters because you must not make unjustified threats of intellectual property infringement. If you do, you could be sued, so it’s best to take professional advice if you are unsure what to do. The next step is to calculate the compensation you’re owed. You can claim compensation for your lost sales or an account of the infringer’s increased profits. it’s up to you which you choose, but it is usually easier to prove their gain than your loss. To calculate your compensation, you are well within your rights to ask the infringer how many products they have sold and at what price. They would have to provide this information during a legal battle, so there’s no reason for them to withhold it beforehand. With this information, and provided you have strong protection in place, a settlement can usually be reached and compensation agreed without needing legal action. Even if you have a strong intellectual property portfolio and they are not infringed, your rights can be diluted or even lost if you don’t remain vigilant to what is happening in your industry. This can happen to patents, registered designs and trademarks if someone tries to register their own intellectual property that is too similar to yours and you don’t object. Therefore, as well as being on the lookout for infringers, you must also keep an eye on what applications are being made to register new intellectual property. All of this can be very time consuming, but it’s essential if you want to maintain the value of your intellectual property rights. Therefore, if you cannot do this yourself, it’s worth considering engaging someone to provide this service for you. In my next article, Im going to explain how to avoid inadvertently infringing someone else’s intellectual property. But in the meantime, if you have any questions on anything I have covered so far in this series, pleaseget in touch at email@example.com. Catch up on the rest of David Walker’s intellectual property series:
- Making money from intellectual property
- Intellectual property How to protect the hidden assets in your business
Sign up to our newsletter to get the latest from Business Advice.