A guide to using other peoples? intellectual property
David Walker is the founder of Grid Law, a firm which first targeted the motorsport industry, advising on sponsorship deals, new contracts and building of personal brands. He has now expanded his remit to include entrepreneurs, aiding with contract law, dispute resolution and protecting and defending intellectual property rights.
There are certain characteristics that are common to people who are able to deliver creatively. You don't need all of them to come up with brilliant ideas, but the more you have the more likely it is you will have more, and better, ideas. more»