Insurance · 28 September 2017

A global iStreet: Online marketplace sellers predicted to generate £21.3bn by 2020

Paris: Male hand searching for product inside the open Amazon Prime logotype printed on cardboard box side. Amazon is an American electronic e-commerce company distribution worlwide e-commerce goods
Websites like Amazon have given small business owners a platform to access international markets more easily

Britain’s small online marketplace sellers, using platforms like Amazon and eBay to trade internationally, brought £11bn to the economy in 2016, according to new research that suggests that figure could double by 2020.

The study, conducted by global payments firm WorldFirst and the Centre for Economics & Business Research (Cebr), unpicked the rise of the so-called “iStreet” to quantify the value of online marketplaces to the economy, as more entrepreneurs than ever tap into global sales opportunities.

According to its findings, 714,000 small UK business owners – 13 per cent of all smaller firms –  now sell via online marketplaces, with total sales reaching £11bn in 2016. At the same rate, WorldFirst forecasted the figure to reach £21.3bn by 2020.

Read more: How marketplace retailers can maximise profits on eBay and Amazon

Commenting on the growing economic power of small marketplace sellers, Jeremy Cook, chief economist at WorldFirst, said sites like Amazon, eBay and Etsy had enabled entrepreneurs to build “high-growth, multinational businesses”, in turn reshaping British exporting.

“Whilst these businesses are not on your local high street, they are making waves on the global iStreet that has in part replaced it. Marketplaces like Amazon and Etsy make it as easy for UK businesses to sell to customers in Berlin as Birmingham or Miami as Manchester,” he explained.

Over 2,000 small business owners, employing under 50 staff, were surveyed for the study, with most finding the value of online marketplaces increasing steadily. Around one in three experienced revenue growth increase by 20 per cent in the last year, while one in ten said total exports revenue increased by over £500,000.

Cook continued: “Marketplaces can be a relatively low-risk gateway to the world and these businesses are benefitting from this access to target new customers in new markets – and they’re reshaping UK exporting in the process. Financial services providers have an opportunity to facilitate this trade and help this new wave of mini-multinationals to grow.”

Meet the new online shopping platform championing independent fashion designers

In terms of the challenges faced by marketplace sellers, logistical and shipping difficulties were the two most frequent barriers to selling online, cited by a fifth of small exporters. The risk associated with trading across multiple currencies was another problematic factor.

“These ambitious businesses need access to services that reflect their new, international business models, in particular making it easier for them to manage multiple currencies and handle cross-border transactionsm,” Cook said.

Meanwhile, the EU remained the primary trading destination, with 86 per cent of small firms trading with the bloc, while two-thirds regularly sold to the United States.

Cook added: “While Brexit has brought uncertainty, the devaluation of the pound has meant UK sellers have never been more competitive. Whether you are selling sportswear to China or IT equipment to Germany, there has never been a better time for entrepreneurs to turn their ideas into reality.”

Previous data from eBay revealed the most lucrative markets for small marketplace sellers

The most popular British goods for overseas eBay customers

  1. Clothes, shoes and accessories
  2. Vehicle parts
  3. Mobile phones and communication
  4. Home, furniture and DIY
  5. Sporting goods
  6. Computers and tablets
  7. Office and industrial
  8. Jewellery and watches
  9. Health and beauty
  10. Collectables

The top five export markets for British goods on eBay

  1. United States
  2. Australia
  3. Germany
  4. France
  5. Italy

eBay sellers gain boost after launch of online store for physical media

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Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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