HR · 12 December 2015

The small business advent calendar: 12 December The next door opens

Over the days leading up to Christmas well be revealing one juicy morsel of small business reading every day
Over the days leading up to Christmas well be revealing one juicy morsel of small business reading every day
What’s on your Christmas list? Socks? A new iPhone?

Behind door number 12 is something that’s probably on plenty of small firms? wish lists or at least ought to be: digital skills.

Research in October carried out by Go ON found that over 12m people in the UK didn’t havethe vitalknowledgeto make the most of new technology while 1m small firms lacked the expertise needed to prosper in the digital age.

The basic digital skills that the charity identified as important for enterprises included the ability to search the internet for the suppliers offering the best deals, use social media to promote a business to new customers, receive electronic payments and make the most of teleconferencing to reduce the need for costly travel.

Go On’s digital exclusion heatmap created to highlight the UK regions where the dearth of digital acumen was most severe showed that Wales had some of the lowest levels of digital literacy. Over one fifth of individuals in the region lacked essential digital know-how.


 
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ABOUT THE EXPERT

Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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