The small business advent calendar: 12 December The next door opens
What’s on your Christmas list? Socks? A new iPhone?
Behind door number 12 is something that’s probably on plenty of small firms? wish lists or at least ought to be: digital skills.
Research in October carried out by Go ON found that over 12m people in the UK didn’t havethe vitalknowledgeto make the most of new technology while 1m small firms lacked the expertise needed to prosper in the digital age.
The basic digital skills that the charity identified as important for enterprises included the ability to search the internet for the suppliers offering the best deals, use social media to promote a business to new customers, receive electronic payments and make the most of teleconferencing to reduce the need for costly travel.
Go On’s digital exclusion heatmap created to highlight the UK regions where the dearth of digital acumen was most severe showed that Wales had some of the lowest levels of digital literacy. Over one fifth of individuals in the region lacked essential digital know-how.
Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.
For many the festive period is a dreaded season when the thrill of leaving the office at lunchtime on Christmas Eve is soon squashed by the fear of having to spend a week with family. But behind door number nine is a cheering fact about the large number of families that choose to spend every day working together. more»