Generation Z This group are setting out into the working world, or approaching it, and much of their current work experience is about exploring the dynamics of different workplaces. They will decide upon the sort of workplace required to grow careers and what type of benefits are needed. They will analyse the treatment of older colleagues, and see how family life and other circumstances are dealt with by managers. They will want to see that a company offers things like flexible working, job-sharing and generous maternity and paternity leave before settling down and committing themselves.
MillennialsThe millennial generation ? Generation Y ? is a prime working group, focused on lifestyles that are understood and supported by their employers. Statistics have shown that 43 per cent of women end up having to leave their jobs once they start families, because a professional working life becomes harder to sustain once it is combined with parental responsibilities. Millennials look to establish themselves in companies that will minimise the likelihood of prioritising home life over work life, so it is important to have plenty of supportive measures in place and make it known that your company supports family-friendly working.
Generation X This generation form the proof of successful HR policies, as they are most likely to have older children and need flexibility?in their family-friendly working conditions. To get the best balance in their home and work lives, they may well rely on flexitime, job-sharing and family-specific benefits. With far more women than men quitting work to take care of parental responsibilities, it is particularly important to make all employees feel valued, with the same supportive opportunities.
Baby boomers The idea that only parents with young children need support via family-friendly working has prevailed for many years. However, employers are now acknowledging alternative family commitments faced by this older group of workers. Ageing parents with medical needs, the cost of elder care and the care of grandchildren are just a handful of the family situations faced by the baby boomer generation. Their needs may involve flexi-time or cutting hours to part-time, and perhaps remote working arrangements, which need to be supported to ensure productive employees. Providing the correct resources needed for a family-friendly working environment across a multi-generational workforce is key to a thriving organisation. Relying on outdated conventions will have a negative domino effect through the different generations in the workforce. Ultimately, a suite of family-friendly working policies is the key to creating happy and productive employees who know that they are taken care of. Max Robinson is the founder of InsurewithMax.com and the creator of ChildMax. He has been working in the insurance sector for over 30 years. What small business owners need to know about the millennial mindset
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