HR 25 May 2018

The Tinder revolution – How modern jobseekers expect to be catered to

Tinder jobseekers
The ease with which one can organise a date through Tinder has certainly permeated to other sects of life

Writing for Business Advice, recruitment experts at jobs app Jobmagnet consider how dating apps have shifted the expectations of modern users, and in turn the jobseeking process.

The smartphone has changed almost everything about modern society, and most of us would feel completely lost without it (literally, as the art of map-reading is almost obsolete). Being able to do so much at the tap of a button has changed the way that we do things, and has changed our expectations as well.

One way in which the smart phone has particularly shaken things up is the dating scene, whereby you can meet someone simply by swiping your screen. Apps such as “Tinder” reflect the restlessness and impatience of the modern user, but what effect has this had on jobseekers and how they expect to be catered to?

Searching for a partner bears many similarities to searching for the right job, and both processes seem to be progressing simultaneously alongside the development of technology. Both actions have gone from being arduous and lengthy to simple and speedy.

That’s not to say that the act of getting a date or getting a job has become easier, just that the process of searching for one has been chopped and simplified, predominantly through the use of apps and online application.

The ease with which one can organise a date through Tinder has certainly permeated to other sects of life, and this includes jobseeking. Modern users want to be able to search and apply for a job online, or through an app.

Gone are the days where you walk around the local town centre with a CV in hand, or contact your dream employer directly. Applying via app lets you put yourself forward for multiple jobs in a short amount of time and thus increases your chances of getting an interview, and eventually the job.

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The idea of “swiping right” on dating apps takes away a lot of the preamble involved in courting, letting users choose whether they like someone or not based on a few pictures and a short bio. This same expectation has translated into jobseeking, whereby users want to apply for jobs as swiftly as possible.

The long and short of it is that apps such as Tinder have instilled an expectation for speed and efficiency, and this is what any job searching app should strive to achieve.

As scathing a statement this is to make, modern app users want to put the minimum in and receive the maximum out. On Tinder, this means uploading a handful of photos and an optional line of information about yourself, then off you go; hundreds of potential partners at your fingertips. This has set the expectation for all apps to have the same functionality; they don’t necessarily have to be flashy or high tech, rather quick, simple and efficient.

Dating apps have undoubtedly changed the climate of relationship-seeking, and have normalised casual, short relationships. This general restlessness, symptomatic of the younger generation, can be seen across all aspects of life, jobseeking included. It is not uncommon for the average 21 year old to have already had multiple jobs, and go on to have many more.

Apps like Tinder have created a modern user that expects processes like dating or jobseeking to be simple and fast paced, to be able to reach as many people, or potential employers as possible.

In the modern climate apps need to cater to these expectations, and jobseekers need to be able to apply to a number of jobs in one sitting. Tinder changed the game for mobile applications with its “like” or “not like” model, and developers would do well to bear this in mind when coming up with a new concept.

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