HR Rebecca Smith · 29 September 2015
The biggest mistakes jobseekers make on social media, according to recruiters
Recruitment platform Jobvite has undertaken its first annual study of the social recruiting market in the UK and found that the way people behave on social media has a significant impact ontheir ability to land a job. Some 500 recruiting and HR professionalstook part in the survey, and said the things they were most likely to notice on social platforms werepolitical affiliations (63 per cent), average tenure (57 per cent) and mutual connections (29 per cent), reflecting the power of networking. Professionals were negatively swayed if they saw references to marijuana use (65 per cent), spelling or grammar mistakes (54 per cent) and pictures of people drinking alcohol (46 per cent), while selfies were also viewed unfavourably 34 per cent weren’t impressed with them. Advice offered for candidates operating on social media included sharing details about volunteer, professional or social engagement work, with 67 per cent of recruiters viewing this positively and double checking all punctuation. While many may view the minefield of sharing political opinions a no-no for social media, 57 per cent of recruiters said they viewed people engaging with current events appropriately as a positive. Despite social media usagebeing viewed as a tricky place to navigate well in both a personal and professional respect, Jobvite found that if done right, it can be a tool to impressing potential new employers. Some 61 per cent of recruiters would be more or much more likely to reconsider a hiring decision based on the positive content on a candidate’s social media profile. The research also indicated the majority (60 per cent) of recruiters didn’t actually use social media in the hiring process, though nearly half of those said they were planning to in the future reflecting the changing face of recruiting. Perhaps surprisingly, of those who did already use social media for recruitment the majority opted for Facebook (75 per cent) and Twitter (57 per cent) before LinkedIn (38 per cent).
ABOUT THE EXPERTRebecca Smith
Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.