HR · 9 November 2017

One in four job candidates stalk their interviewer on social media beforehand

LinkedIn was the preferred platform for social media stalkers
LinkedIn was the preferred platform for social media stalkers
it’s usually job hunters who are advised to take care over their social mediaoutput and expect potential employers to access their profiles. However, a new study has’suggested this is a two way street.

The research, by online marketing firm Digimax, polled UK employees to find that almost one in four have turned the tables and assessing an employer ahead of a job interview.

According to the research, job seekers wanted to find areas of common ground with their employer, while some used social media to find out their interviewer’s professional background. Almost half said it helped with general preparations.

In terms of where the snooping is occurring, LinkedIn was the most popular place for candidates to seek out their interviewer.

Revealed: Ten candidate questions that can make or break a job interview

The findings suggested women were more likely to thin ahead, with 61 per cent of those admitting to using social media to assess an interviewer beforehand.

Given that just one in five employers couldnt remember the last time they checked or adjusted the privacy settings on their social media profiles, they seem to be making the job even easier for savvy job candidates.

On the other hand, job seekers were particularly aware of who could access their own social media profiles. Almost half said they regularly checked privacy settings, while 15 per cent even deactivate their Facebook account when applying for jobs.

Researchers asked employers what kind of information on their candidate they were seeking online

  1. Assess correct use of grammar 82 per cent
  2. Check on spelling ability 59 per cent
  3. Look for inappropriate content (such as drug references) 32 per cent

 
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ABOUT THE EXPERT

Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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