HR · 4 September 2018

How to convince graduates to work for a small business

The most popular career options for generation Z and millennials are to work for a large firm (51%)
According to new research, only 18% of college and university leavers want to work for micro businesses. Here’s how to convince the next generation of workers to work for you.

With only a third of students planning on starting a new job or career within 12 months, saying they hoped to work for an SME – now is the time to attract the best talent, or risk missing out, according to The Health Insurance Group.?

Many graduates will be on the hunt for their first role in September, once they find out their exam results over summer, and SMEs are in prime position to pick from the best from Generation Z (born around 1995 to 2004).

But how can SMEs attract the freshest talent to enter the workforce? What motivates Gen Z and what benefits do they want from an employer?

Managing director, The Health Insurance Group, Brett Hill said: If SMEs want to attract the next generation of talent, they should make sure they bring all the benefits this age group values to the fore when recruiting and clearly showcase why it is a great place to work.

“Just like every generation, the latest tranche of graduates enters the workforce with their own set of values and ideals about what they want from work in the future.

“Continuing to communicate benefits in new and interesting ways, not only helps to retain Gen Z as a workforce but all ages that work within the business too.

Saving money

Economic uncertainty, witnessing a recession and near tripling of university tuition fees has been the landscape for Gen Z over the past decade.

This set of circumstances has made them particularly thrifty as a result, so any money-saving benefits SMEs can offer will appeal to them. Providing discounted gym membership, shopping vouchers, cash plans that give money off things like dentistry, can all help to make their salary go further.?

SMEs should clearly highlight what money-saving benefits they offer during the recruitment stage and ensure they keep on communicating what perks are available to them once hired too.

Reminding employees near Christmas, for example, to maximise shopping vouchers and make savings on buying presents can give them the nudge they need to utilise the benefits on offer.

Communicating such messages, via internal newsletters for example, demonstrates further why it is a great place to work aiding retention.

Technologically inclined

A technologically savvy generation, the true digital natives, Gen Z grew up with mobile phones in their hands and they want to see what organisations can offer.

SMEs need to make an impact quickly to attract the best of Gen Z too, as research finds they have an eight second attention span when using digital platforms.

Having clear and punchy online portals provide a great way of displaying all the benefits available to employees, whilst making it mobile friendly means information can be accessed when it suits the individual, keeping them engaged in the process.?

Discounted health trackers and fitness wearables can be a great way to encourage the tech-savvy health conscious gen Z to keep fit, either competing with others for motivation or simply keeping track of their own progress.

Some benefit schemes can even offer rewards, which can tap into the Gen Z money-saving mentality.

Health focused

Gen Z is a health-conscious group, smoking and drinking on average 43% and 33% respectively less than their Gen X counterparts.

They also take a keen interest in what they are eating, and understanding in how food has been sourced, more than any other generation.



Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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