Recruitment

Career-driven millennials the most difficult workers to retain

Fred Heritage | 1 February 2016 | 8 years ago

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Millennials are difficult to retain and are generally more career-driven
Millennials are the most demanding generation of employees according to the UK’s bosses and managers, with 63 per cent having admitted that the younger generation required more guidance and support than other generations.

Research conducted by human resources firm Cascade HR amongst 1, 000 UK bosses and senior managers revealed that 48 per cent felt that millennials required more regular progress meetings and were reliant on more detailed targets than other workers.

Millennials were also found to expect the most from employers, with the generation described as the most incentivised by reward and praise. As such, just over half the bosses and managers surveyed said that millennials were the most difficult to retain for a long time, and are generally more career-driven.

The findings also showed baby boomers are considered the most loyal towards employers, whilst generation X? those born in the 1960s to 1980s were the most self-sufficient and had the greatest desire for a healthy work-life balance.

Commenting on the research, CEO of Cascade HR, Oliver Shaw, said: Each generation of workers has varying traits and requirements. Millennials seem to demand the most time from their managers, possibly due to their eagerness to learn new skills.

as a typically well-educated generation, personal development is really important to them and so the use of set targets and frequent praise helps to reinforce that they’re doing a good job.

In total, 41 per cent of bosses and managers said that millennials were the most incentivised by reward and praise, followed by generation X (26 per cent), baby boomers (22 per cent) and generation Z the cohort of workers born after the millennials at 11 per cent.

Shaw went on to say: For employers to retain and motivate these different sets of employees, it’s important that managers gain a better understanding of what makes each generation tick so that they can meet their needs and get the best out of each employee.

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