HR · 25 May 2016

Alan Sugar reappointed as government’s enterprise tsar

Alan Sugar
Alan Sugar: “I’m hoping to instil some entrepreneurial spirit”.
Star of The Apprentice and life peer Alan Sugar has been appointed enterprise tsar as part of a government drive to encourage more young people to start a business or an apprenticeship.

On top of championing entrepreneurialism and the value of apprenticeships, Sugar will encourage small business owners across the country to take on an apprentice themselves.

According to a statement issued by the Department for Business Innovation & Skills (BIS), Sugar one of the best known names in British business will participate in a series of roadshow events across the country where hell speak with local businesses and school leavers.

Supported jointly by both the Department for Business, Innovation and Skills (BIS) and the Department for Education, Sugar’s new role will add to the government’s effort to deliver three million new apprenticeships in England by 2020.

Sugar once held a similar role under the Labour government of Gordon Brown. Last year, however, he announced that he was quitting Labour due to a growing “disillusionment” with the party under Jeremy Corbyn.

im delighted to be taking on this challenge, Sugar said. Ill be travelling the length and breadth of the country to tell young people why apprenticeships are a great way for them to build skills, and talking about the opportunities for starting their own business hopefully instilling some entrepreneurial spirit.

After leaving school at the age of 16, Sugar built and sold two successful companies in the computer sector Amstrad and Viglen. The self-made mogul currently has an estimated net worth of roughly 900m.



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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