HR · 30 November 2018

Why business owners must rethink delegation in order to pursue their passion

As their business grows, most owners find themselves abandoning their inborn passion in exchange for a job in administration
If you own a small business or startup, you’ve probably heard that you must delegate. You can’t do it all on your own, and you’ve got to assign all those annoying little tasks to other people who have time for them.

Here’s the problem with that advice:

It assumes that you will be taking on tasks that have traditionally been deemed as management duties. But what if that’s not where your interest lies? What if you’re the type of business owner who wants to pursue a specific passion, instead of simply managing others whilst they pursue theirs?

There is a better way, and it involves not only getting everything done, but making sure that you’re doing what you love.

Delegation for the passionate business owner

it’s so important that you follow your passion, and that you know your why. Otherwise, you won’t be working in a business you love, doing what you’re meant to do.

Lots of entrepreneurs open their own businesses, making money doing what they love, and then something changes. The business grows and more team members are added. There is more to accomplish, and more to oversee.

And just like that, the founder of the business floats to the top because it is assumed he or she will oversee all operations. It is assumed they will delegate simpler tasks to newer employees. It is also assumed that they wish to be in management.

custom goals


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When this happens, most business owners find themselves abandoning their inborn passion in exchange for a job in administration, which doesnt vary much from business to business.

From the beginning (or now if you’ve already established your business), I urge you to break away from this traditional delegation method.

Instead, make a list of all tasks, including those that are currently required and those that you expect to develop.

Now, enter each task into one of three categories A, B or C:

A) These are the tasks that you built your business around

they’re the reason you go to work every day, providing the one thing you want to create or give, more than anything else. you’re better than anyone you know at completing these tasks, and they just make you feel happy. Always hold onto these duties, in order to remain a fulfilled, passionate business owner.

B) These tasks are those that you’re proficient in, but youd rather not do



Sara Lou-Ann Jones is the founder and CEO of the Centre of Excellence, a leading e-learning platform which offers thousands of different courses in a huge range of subject areas, from business to wellbeing.

Work and Wellbeing