Do we still need a business case? to promote LGBT+ inclusion in our workforces?
There is a business case for LGBT+ inclusion, and consumers are ready to put their money where their mouths are.
According to the Brunswick Open for Business report, 47.5% of US and UK consumers would support a boycott of companies working in countries that have anti-gay laws. In addition, 42.5% would be unlikely to buy a product from a country with anti-gay laws.
Furthermore, around 52% would be unlikely to work for a company that does business in a country with anti-gay laws. This suggests that there is a business case for LGBT+ inclusion, even in terms of recruiting top talent and employee retention.
This is not to mention the culture benefits that a business can gain by fostering an open culture where employees feel free to be themselves.
But all of this is treading old ground there is a business case for LGBT+ inclusion, but do we still need one? Havent we got past this point?
Pride and Prejudice
At the recent Economist Pride and Prejudice event, a panel of experts discussed how companies are redefining the business case for LGBT+ inclusion.
The panel consisted of: Alison Brittain, chief executive, Whitbread; Vittorio Colao, chief executive, Vodafone; Sue Whalley, chief operations officer, Royal Mail; and Carolyn Fairbairn, director-general, CBI.
Brittain argued that the business case was very clear:
I think the business case has been discussed long and hard, and the business case for diversity and diversity in thinking in organisations is pretty clear. I genuinely think weve almost passed that point of having to prove that diversity in business gives better outcomes, she said.
For Colao, it is fundamentally an ethical issue because although the business case exists, what would we do differently if it didnt?
I am tired of this business case thingI mean if the business case was not true, would that be a good excuse for discrimination?
unfortunately, in the world, we see negative forceswe have to stand up, we have to resist? we need to stand up for the right things, and of course we have to do it in the smart way, he said.
What are we trying to build?
A lot of this boils down to trying to create the right sort of company culture.
the tone from the top I think is really important, said Whalley.
diversity in all of its forms, whether it’s LGBT+, gender, disability, parents and carers, young people, older workersour board talks about diversity, our executive team talks about diversity.
Essentially, getting this culture shift right at the top of your organisation can filter down, and can make your employees feel more comfortable and included at work.
for us it really is about culture change, and feeling included in the workplace. Feeling that you can be treated with dignity and respect when you come to work, said Whalley.
Letitia Booty is a special projects journalist for Business Advice. She has a BA in English Literature from the University of East Anglia, and since graduating she has written for a variety of trade titles. Most recently, she was a reporter at SME magazine.
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