High Streets Initiative Praseeda Nair · 18 August 2017
UK shoppersready to avoid cash-only high street businesses
Cash-only high street businesses are at a growing danger of losing customers to competitors offering electronic payment methods, according to new research. The survey, by payments firm First Data, took the views of 1, 000 shoppers across the country to find almost six in ten would only visit shops offering alternatives to cash. Meanwhile, almost all respondents said the convenience of contactless meant it was now their preferred payment method. Small food and drink businesses, particularly street food stalls and pop-up vendors, were found to be most likely to deter customers with a cash-only offering. The findings confirmed the wider step away from cash, as instant payments through smart phones and contactless cards become more accessible to shoppers. A third of all in-store sales are now made using contactless, and recent findings from the British Retail Consortium (BRC) attributed the ease of use for low value transactions as well as a raised payment ceiling of 30 to its popularity. A majority of UK retailers recentlybacked lifting the payment limit on contactless to 50. The latest study uncovered further pain points for high street shoppers. When asked why cash-only businesses were deterring them, they cited lengthy cash point trips and the threat of thieves as key reasons. The rise of spend-tracking on smart phone apps was also found to put customers off carrying cash. Millennial shoppers were most ruthless in where they chose to spend their money. Half of respondents in this demographic said they were ready to stop using cash altogether. Commenting on the findings, Raj Sond, emphasised the importance of payment convenience to a hassle-free? high street experience. with multiple shopping options on the high street and online it’s all too easy for potential customers to take their business elsewhere. Successful companies would be wise not to make assumptions about what their customers want.
ABOUT THE EXPERTPraseeda Nair
Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.