High Streets Initiative · 10 April 2017

The worst affected high streets in Britain

In Newcastle’s city centre, footfall fell by ten per cent in 2015
Depreciating footfall continues to damage town and city centre shops across the UK, but which are the worst affected high streets of all?

Shopping has long been considered one of the UK’s national pastimes. High streets, shopping centres and retail parks have been places people enjoy spending leisure time, acting as hubs of social activity as well as somewhere to splash one’s cash.

However, a dramatic drop in footfall in recent years, particularly on worst affected high streets in town and city centres, has left retail sector decision makers perplexed.

In 2016, industry analysis from Ipsos Retail Perfomance reported declines in shopper footfall of as much as ten per cent on high streets in some parts of the UK.

Take a look at Ipsos Retail’s full findings

There are a multitude of factors affecting the high street’s current rate of decline. The rise of ecommerce has played a significant part, with 2017’s much-anticipated business rates revaluation and uncertain conditions associated with Brexit set to exacerbate things more.

But of equal importance may be the fact consumers are simply altering their shopping habitsand choosing to spend their income differently. Ipsos retail analyst Tim Denison said: Any spare money has gone on leisure and holidays, rather than pure retail spend.

a lot of people have had more disposable income, but retailers have not been as successful as they should have been at taking their share.

Whatever the reasons, some areas of Britain have been more greatly impacted by falling high street footfall in the last few years than others. Business Advice has provided a clearer picture by identifying some of the worst affected high streets.


Statistically, Newcastle proved to have the UK’s worst affected high streets district last year, with shopper footfall dropping by ten per cent since 2015.

Both local business owners and shoppers have blamed extortionate parking charges for the lack of customers. Last year, Magdalena Jermakow, a beauty salon owner in the city, told local newspaper The Sentinel about the number of shops having to close because of a lack of affordable parking.

“It’s very hard to sustain a business in the centre. The high parking charges stop people coming into town and the parking situation is bad for everyone, Jermakow said.

Newcastle’s parking problems may have proved the final nail in the coffin for its city centre shop owners. A disproportionate number of out-of-town retail parks in the region have attracted hordes of shoppers, whilst the North East of England generally continues to experience the worst unemployment rates in Britain, reducing the number of people with disposable income to spend on the high street.


Hanley high street is one of the worst affected in Stoke
Although not quite as steep as in Newcastle, the 8.1 per cent drop in footfall experienced by retailers on high streets in the Stoke area, in just one year in 2016, puts this part of the West Midlands among the worst affected high streets of the UK in terms of its in-store retail figures.

Vacancy rates of commercial premises in Stoke have become some of the highest in the UK, totalling 25 per cent of all available retail units, in certain areas, in 2016.

Relatively good infrastructure, connecting Stoke to other major towns and cities, in the West Midlands and beyond, may have seen more shoppers travel out of town in recent years, and the region’s growing number of retail parks continue to encourage people away from the high street.

Another current inhibitor to high street footfall is the considerable regeneration underway in many parts of Stoke-On-Trent, putting the area in a period of transition in terms of its retail health. Matthew Hopkinson, director at the Local Data Company, has described the city as a big industrial area that now needs to readjust to its new environment.




Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.