High Streets Initiative · 14 August 2017

Shoppers choose retail park “convenience” over high streets for summer sales

Retail park businesses were the only category to register an footfall increase in July

Retailers experienced a poor start to the summer sales season, as July figures show the biggest monthly decline in high street footfall since January.

Statistics from the British Retail Consortium (BRC) showed a 2.1 per cent drop in high street footfall in July 2017, the hardest hit of all retail areas.

Shopping centres also saw fewer customers pass through doors, registering a 1.3 per cent fall in footfall.

High street business owners in the East Midlands experienced the harshest month. Footfall declined by 4.7 per cent in just four weeks – the fastest fall in the UK.

In a tough month for independent high street retailers, the data suggested many shoppers opted for out of town retail parks instead. Retail parks saw footfall increase by 1.7 per cent in the same period.

Commenting on the figures, Helen Dickinson, BRC chief executive, said retail footfall for July had generally fallen across the board.

Even high streets, which have seen fairly stable growth over recent months, reported a decline, she said in a statement.

Dickinson added: “Retail parks were the exception and have fared relatively well since March this year reflecting in part lower rental costs compared to prime and town centre locations as well as convenience for shoppers.”

Dickinson also pointed to the growing number of vacant units on UK high streets as representative of the challenge business owners face.

“Nearly one in ten retail shops currently lie vacant and those in some vulnerable communities remain persistently empty, limiting the chances of these places to thrive,” she warned.

Meanwhile, Diane Wehrle, a director at research firm Springboard, said the July’s figures marked a “sea of change in consumers’ willingness to spend”.

“The fall in non-food sales is due to a reduced number of shoppers, so retailers that maintain their in-store footfall are at a clear advantage,” Wehrle said.

Dickinson echoed recent calls for the government to shift its business rates calculation to CPI indexation, after the Office for National Statistics (ONS) disputed the suitability of the current RPI inflation measure.

She added: “ September’s RPI, expected to be in the region of four per cent, represents a substantial increase in business rates for retailers in April 2018. Government’s commitment to switch to CPI indexation should really be brought forward from 2020.”

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This article is part of a wider campaign called the High Streets Initiative, a new section of Business Advice championing independent and small retailers by identifying the issues that put Britain’s high streets under pressure. Visit our High Streets Initiative section to find out more.

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Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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