High streets retailers must not join Amazon in a race to the bottom on Black Friday 2018
Small Business Saturday 2017 undermined by Black Friday furore We asked a panel of small business owners whether the campaign generated enough traction to increase sales, and if the growing prominence of Black Friday threatens to undermine a day dedicated to supporting independent firms. __________________________________________________________________________________ Black Friday town centre deals also do nothing for customer loyalty, Jinks explained, or create a good impression for consumers. back in 2013 it was Asda who popularised Black Friday on the High Street. But it’s noticeable that, following near riots in its stores in 2014, the Black Friday pioneer has quit the whole event, saying it had received strong customer feedback that its shoppers didn’t want the pressure of a flash sale? and prefer low prices throughout the festive season.” Asda saw huge crowds on Black Friday five years ago. Police said crowd surges were “totally predictable”. Jinks said: The likes of Ikea, Selfridges and Primark are also riding out the Black Friday storm. And it seems that the tide is with them: in 2017 Black Friday shop footfall was down in the UK 8% YOY; even as online purchases soared 11.7% to 1.4bn.
high street retailers shouldnt seek to join in the Black Friday feeding frenzy when all the figures show that, long-term, it is consistent good value, a great in-store experience, and knowledgeable, friendly staff that are the key to rebuilding high street sales.”“None of these things can be achieved if the majority of a store’s best deals are thrown into one day, in a crowded, pressurised shopping environment. Town centre stores should ditch Black Friday sales that risk pushing them into the red.