High Streets Initiative

Free Wi-FI would encourage over 80 per cent of shoppers to visit local retailers

Fred Heritage | 26 July 2017 | 7 years ago

free Wi-FI
Free internet access in-store is proving a big draw for retail customers
Some 82 per cent of British shoppers would be more likely to visit independent high street retailers if they had free Wi-FI access, a new study has found.

Independent retailer customers with free Wi-FI access are spending around 37, 000 minutes browsing the internet on average per store every month, according to research carried out by small business phone and broadband provider XLN.

Meanwhile, the average online session time per device in independent UK retail stores with free Wi-FI access has increased over the last six months by 32 per cent, suggesting Britain’s shoppers are now willing to visit well connected independent retailers more frequently and for longer.

The findings come after analysis of the UK’s largest free public Wi-FI network, which has more than 20, 000 internet hotspots across the country.

The network, launched by XLN, has been designed to encourage people to spend longer in independent stores as opposed to large corporate chains.

The network’s founder, Christian Nelleman, claimed that access to free Wi-FI would hugely improve the prospects for many independent high street retailers. it’s always been our ambition to do more than simply save small businesses money. We want to help them grow too, he added.

The co-founders of independent venture Just Beer, Phil Ayling and Duncan Neil, whove recently begun to offer access to free Wi-FI to customers in their store, said that itd resulted in a boost to business.

wi-FI is so important in this day and age, the pair added. We wouldbe missing out by not having Wi-Fi, so having access to a free network is a godsend for a small business like us. It drives a lot of footfall in through the door.

the business couldn’t warrant paying the cost of something like The Cloud, Ayling went on to explain.

Please tell us some ofyour views on the challenges facing high street retailers by take our two minute survey.

This article is part of a wider campaign called the High Streets Initiative, a new section of Business Advice championing independent and small retailers by identifying the issues that put Britain’s high streets under pressure.Visitour High Streets Initiative section to find out more.

Related Topics

COVID-19: Tier 4 restrictions & advice for retailers planning for 2021
29 December 2020

COVID-19: Tier 4 restrictions & advice for retailers planning for 2021

Read More →
Black Friday 2020: Retailers now use publicly available data to gain advantage
3 December 2020

Black Friday 2020: Retailers now use publicly available data to gain advantage

Read More →
Second lockdown: 5 tips to retain Christmas shoppers
3 November 2020

Second lockdown: 5 tips to retain Christmas shoppers

Read More →
NEWS: Oasis and Warehouse fall into administration during COVID-19
16 April 2020

NEWS: Oasis and Warehouse fall into administration during COVID-19

Read More →
NEWS: Debenhams files for administration for the second time this year
7 April 2020

NEWS: Debenhams files for administration for the second time this year

Read More →
Is COVID-19 taking out the weaker retailers?
1 April 2020

Is COVID-19 taking out the weaker retailers?

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter