Deadpool 2’s Blockbuster revival shows power of authenticity in the streaming age
To celebrate the DVD and Blu-ray release of Deadpool 2, a temporary, pop-up version of iconic video rental store Blockbuster has opened in East London.
Consumers loyal to Blockbuster in its 90s heyday who kept hold of their classic blue membership card will be rewarded with a limited edition VHS sleeve of Deadpool 2, complete with digital download code.
The pop-up itself, on Bethnal Green Road, is a recreation of the original chain that first opened in 1989 but with just one film gracing its shelves.
With Rakuten Marketingrevealing that 48% of shoppersworldwidehave already bought Christmas presents, we were curious to find out if the jolly season was as much of a priority for small businesses. more»