High Streets Initiative · 17 September 2018

Deadpool 2’s Blockbuster revival shows power of authenticity in the streaming age

Deadpool 2
The Blockbuster pop-up is a replica of the rental chain’s first ever store
To celebrate the DVD and Blu-ray release of Deadpool 2, a temporary, pop-up version of iconic video rental store Blockbuster has opened in East London.

Consumers loyal to Blockbuster in its 90s heyday who kept hold of their classic blue membership card will be rewarded with a limited edition VHS sleeve of Deadpool 2, complete with digital download code.

The pop-up itself, on Bethnal Green Road, is a recreation of the original chain that first opened in 1989 but with just one film gracing its shelves.


 
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ABOUT THE EXPERT

Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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