High Streets Initiative · 10 April 2017

Browsing time of South West England shoppers is twice as long as that of Londoners

South West
Falmouth, Cornwall, where browsing is more of a “thing”
Customers at bricks and mortar shops in the South West of England spend more browsing time than those in any other UK region, new research has revealed.

A survey, conducted by in-store point of purchase tech company DisplayMode, found that customers in the region spend an average browsing time of two hours and 20 minutes each week.

By contrast, shoppers in London spend on average just one hour and 24 minutes each week almost half that time.

The South East and North East of England were also found to rank highly in terms of how long shoppers spent browsing in-store without buying. Consumers? average browsing time was two hours five minutes and two hours respectively in each region.

In the survey, nearly 3, 000 UK adults, aged 18 and over, were quizzed about their weekly browsing time and shopping habits, with respondents spread equally across 12 British regions.

Participants were asked two questions. Firstly, they were asked whether they thought they spent a longer than average? amount of time browsing items in shops, to which some 68 per cent said that they did.

Respondents were then asked how long they believed they spent borrowing each week, from which researchers were able to determine the average time for shoppers in each region.

Commenting on the findings, DisplayMode managing director Leon Edwards, said: What’s clear is that we can’t treat all shoppers the same, they simply arent a homogenous group.

The survey also revealed the average amount of money consumers spent on groceries and other amenities in shops weekly, in each region. Despite people in London spending the shortest average time browsing, the capital’s shoppers spend the most money, averaging 98 per week.


 
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ABOUT THE EXPERT

Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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