Britain’s best small business names attracting high street shoppers
What’s in a name? The long-term successof a high street store, according to a new study revealing the UK’s best small business names.
As a new founder, key early decisions might include a viable growth plan, a thorough understanding of your target market as well as an idea of potential clients and customers. However, research from marketing supplier Vistaprint has now put the name of a business among those essential considerations.
The study surveyed the shopping habits and opinions of 2, 000 UK consumers to not only reveal the 20 most unique names, but also highlight the more subtle effects of an unforgettable brand.
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Some 40 per cent of respondents said a memorable name would encourage them to enter a shop ahead of a more traditional title. Further, a third of shoppers were likely to recommend a business to a friend if its name left a good impression.
The long-term effect of a uniquely titled store was also confirmed, as one in ten said they could recall a striking name from over a decade ago.
Overall, six in ten high street shoppers favoured creative names over more generic ones.
The 20 best small business names on UK high streets
Commenting on the best small business names, Oliver Harcourt, head of Vistaprint UK, said innovation and imagination were central characteristics of Britain’s entrepreneurs and should be drawn upon from day one.
having a creative business name is one example of how you can be more memorable to your customers and stand out from the crowd, he said.
‘some of the shops from our poll are businesses that are generations old, showing that a catchy name can stand the test of time.
Looking more closely into the valueof original and memorable branding on the high street, two-thirds of consumers said a shop was more appealing if it raised a smile. Meanwhile, half said it made the business easier to remember.
Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.
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