High Streets Initiative · 19 November 2018

no place in the UK?: Why the magic of Black Friday is wearing off for British shoppers

Black Friday
Only 13% of UK shoppers buy their Christmas presents on Black Friday
Has the tide turned against Black Friday? New research has revealed British consumers think they can get equally good deals all year round, with the scale of the event putting many off altogether.

According to fresh findings from The QT, a consumer tracking study conducted by the7stars, Black Friday is losing its allure among shoppers in Britain.

Although the numbers suggest a growing presence of Black Friday within our retail culture sales have been predicted to reach £10.4bn this year the allure could be starting to wane.

Some 81% of survey respondents believed they could find good sales and promotions throughout the year if they looked hard enough. Almost half felt that a dedicated day to sales was too overwhelming and often don’t know where to start.

Meanwhile, two in five believe the US tradition has no place? in the UK.

Black Friday


High streets retailers must not join Amazon in a race to the bottom on Black Friday 2018

Rather than pit themselves against online giants like Amazon on 23 November, retailers have been told use their own expertise to focus on the customer,


The influence of Black Friday on our Christmas shopping is also stuttering. Only 13% of shoppers claimed to buy their Christmas presents on Black Friday, marginally up from 10% two years ago.



Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.