High Streets Initiative Fred Heritage · 7 December 2017
Birmingham New Street sees more Black Friday weekend shoppers than any other high street
A study into which UK high streets saw the biggest increase in shopper footfall over Black Friday has revealed that Birmingham’s New Street came out on top. The popular shopping district in the West Midlands city saw more physical shoppers between 24 and 26 November Black Friday weekend than in any other part of the country. London’s Oxford Street could only manage fifth place on the list, with Edinburgh’s Princes Street, Sheffield’s Fargate and Bristol’s Broadmead completing the top five high streets in terms of shopper footfall on Black Friday weekend 2017. The study from retail technology platform GroundTruth of Black Friday weekend shoppers also revealed which types of items proved most popular over Black Friday weekend. Video Hyperlocal marketing helped this jewellery business increase in-store sales Electricals topped the list of items on most people’s Black Friday shopping lists. A quarter of shoppers admitted to having plans to seek out cheap deals on things like headphones, televisions and music systems. The popularity of electricals was backed up by the study’s footfall data, which showed a 105 per cent increase in footfall for electronic stores over Black Friday weekend, compared with the previous three weekends. Despite retail industry claims that Black Friday weekend 2017 was less successful for physical high street shop owners that in previous years, shopper footfall increased dramatically in a wide variety of stores. In addition to department stores and electronic stores, shopper footfall went up in clothes shops (42 per cent), coffee shops (26 per cent) restaurants, pubs and fast food outlets (50 per cent combined). Cinemas also experienced an increase in customer footfall of nine per cent over Black Friday weekend.
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.