From the top Rebecca Smith · 11 November 2015
The Apprentice’s 2015 candidates have already set up seven businesses since filming finished
Since The Apprentice wrapped up filming in the spring of 2015, candidates featuring on the eleventh series have been busy setting up new firms. Research from Creditsafe has revealed that seven new companies have been started by candidates since June 2015 including Ruth Whiteley’s RuthAnna Limited, a seller of Arbonne products. Shewas fired in week four of the show. Otherbusinesses included April Jackson’s Three Little Birds Limited, Mergim Butaja’s International Business Acquisitions Limited and David Stevenson’s Dream Walk Ltd. All the new businesses have stable credit ratings, with none currently being rated as a high credit risk. While the outcome of the programme is still yet to be revealed, the research showed candidates’ entrepreneurial pursuits across the board hadn’t been dampened as a result of the programme. This has become something of a pattern for former The Apprentice contestants Luisa Zissman was the runner up for series nine and went on to launch The Baker Shop, selling cake decorating products and bakeware. Creditsafe said she was 2014’s most searched for female company director in the UK on its system. At least 13 of the 15 2015 candidates currently hold the position of, or have been, company director, though the analysis revealed their fortunes had been wide-ranging. Some appointments lasted a couple of months while others hadlong-lasting tenures with solid track records. Joseph Valente, the owner of a plumbing business, who called himself the definition of success? and named Hugh Hefner as one of his role models, was one of the candidates with a stable record. He founded his Impra Gas Ltd firm in February 2012, with the company boasting a healthy credit rating and estimated net worth of 45, 258. Meanwhile, Dan Callaghan, who was booted off the programme in the first week, was the director of three dissolved companies. Creditsafe added that CPL Limited, where he is currently listed as a director, has shareholder funds recorded at -£54, 204.
ABOUT THE EXPERTRebecca Smith
Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.