From the top · 20 January 2016

Mike Cherry: Championing small business in Westminster and Brussels

Mike Cherry-0573-970-80
Mike Cherry
As policy director at the Federation of Small Businesses (FSB) the UK’s largest campaigning pressure group protecting the interests of small business owners and the self-employed Mike Cherry is undeniably one of the most influential figures setting the agenda for small business.

Representing the FSB’s diverse mix of some 200, 000 member firms at the most senior levels in government, Cherry meets regularly with ministers in both Westminster and Brussels to promote the interests of his organisation’s members and to provide those in government with the information they need to make informed small business policy decisions.

Last year, Business Advice named Cherry as one of 30 key Small Business Decision Makers so we caught up with him to find out what his view of the small business landscape looked like in 2016.

Cherry has a long and comprehensive understanding of the FSB, having achieved success as a branch then regional chairman: supporting members and helping to shape local business policies. At a nationwide level, Cherry now has foreign and home affairs policy roles, as well as committee duties.

As policy director, Cherry oversaw a rebranding of the FSB last November. Recognising the organisation’s evolving membership, Cherry wanted the FSB to demonstrate itself as a modern, relevant organisation. We needed to be more relevant for small businesses in the twenty-first century, he said. it’s crucial that were able to provide more support, not just to our existing members but to young entrepreneurs with innovative new startups.

One initiative Cherry has introduced is a comprehensive range of online webinars addressing all aspects of starting and running small businesses across various UK regions. The FSB also brought in a 24/7 business helpline for members, as well as an advice service for HMRC-related enquiries.

it can be a lonely place out there for small businesses, said Cherry. As a business, knowing you have the strong support of a body like the FSB can help deal with issues before they get out of hand, and provides a strong pipeline through which to feed in views and access a range of opinions.

Cherry is proud of his organisation’s latest small business manifesto, calling it the FSB’s best ever. Started in 2014 and submitted to government just before last year’s general election, the manifesto contained a multitude of recommendations that have to some extent been picked up. In it was the suggestion to update the business rate system: encouraging transparency, reducing unseen business costs and promoting companies to invest.

that manifesto urged the government to look more into the medium term to deliver what business needs when it needs it, said Cherry. Businesses need long-term support that transcends parliamentary process. Weve aimed to address this by focussing on the long term agenda for exporting, or the skills gap, for example. Wave after wave of changing initiatives, in place due to certain policies or the allocation of certain funding pots, is not always good for business.

The year ahead will see the FSB working further to reduce the cost of doing business for small firms. For Cherry, the introduction of the national Living Wage and auto-enrolment commitments, along with the planned changes to dividend payments, will have huge implications, as will the move over towards a digital tax system.

there is the wider tax agenda that needs to be properly addressed before a complete shift to digital takes place, Cherry commented. Tax has some of the most burdensome regulations, and it’s taking its toll on small business.



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.