From the top 3 May 2018

Britain’s youngest CEO Jenk Oz: What to do in the first 30 days of your business

iCoolKid founder Jenk Oz
Writing for Business Advice, Jenk Oz, founder of iCoolKid and the country’s youngest CEO, helps wannabe entrepreneurs get their own ideas off the ground with a guide to the first 30 days of starting a business.

Setting up a business is a huge challenge, so it’s important to have a focussed mind and be prepared for every single hurdle.

When we set up iCoolKid, I had a clear picture in my head of what I wanted the business to be, however getting into the “nitty gritty” of setting everything up was still pretty overwhelming.

To avoid losing focus during this crucial time, I decided to centre my attention on a few key aspects of the business first of all and tried not to get bogged down in anything else.

The first 30 days saw me thinking about the critical steps I had to take to get the business off the ground, and I highly recommend this approach to any other young entrepreneurs who are starting out on their own business adventure too.

Below, I have shared a list of my five top tips for how to navigate the first 30 days when setting up a business, to help all those who want to get ahead in the business game.?

  1. Create a story board for your idea

You might think this sounds basic, but getting your ideas on a piece of paper will give you the opportunity to really see what your business will look like. You won’t believe how much clarity you can get from a simple word cloud.

For the first 30 days, you should add to this board daily with new thoughts and inspirations. This is the best way to get a clear picture of what your business will be about, and what the foundations are which you can then build on. Make sure your thoughts are always positive and allow yourself to get creative.

  1. Get to know your audience

Once you know what your business is going to offer, you need to figure out who it’s going to be aimed at, and how you are going to reach your audience. don’t worry about the financial side just yet- in my experience this is the part where people start worrying and often get disheartened.

However, at this point the key priority is figuring out your target demographic and how to engage with them. If you have an interesting product, and you feel it will interest a particular audience, surely there’s a way for you to reach them.

Jenk Oz


Meet Britain’s youngest CEO 11 year-old Jenk Oz

As the nation’s youngest CEO and brains behind iCoolKid, Jenk Oz has some worthwhile advice for fellow young entrepreneurs on running a growing business.


  1. Establish an idea board of directors?

This is something I have learnt from my mum who is also the CFO of iCoolKid. Mum has taught me to view every person that I know whether it’s family members or friends as a potential business connection who can help me on my entrepreneurial journey. E.g. that one gadget-savvy uncle, who knows the ins and outs of the tech industry.

The idea is to pick say, four to five people, all different ages and from different backgrounds and use them as sounding boards to help inform and shape ideas. I have found my own board of directors? to be an invaluable source of advice.