From the top · 11 April 2018

From Branson to Beyonce: Big business risks that paid off

Richard Branson
Richard Branson’s publicity stunts have become an anticipated aspect of every new Virgin venture.
An investigation by foreign exchange broker, Forex Time (FXTM), looked into the business risks that some of the largest brands known today took before becoming successful.

These risks ranged from Fred Smith, founder of FedEx, gambling the companies remaining $5, 000in Vegas to Beyonc? dropping an entire album overnight with absolutely no marketing or promotion.

The infographic features Virgin Atlantic CEO, Richard Branson, who has never been shy of taking risks. Whether it be entering a new market with Virgin Atlantic Airways or selling Virgin Records.

Branson advocates risk taking and it isbelieved that at one time there was 125 law suits against him. He currently helps startups with his non-profit organisationwhich supports emerging entrepreneurs.

Also included is Elon Musk. Co-founder of PayPal, Musk decided to enter two new businesses in two different paths, one of them being the thriving electric car brand Tesla.

FXTM said: An area that no American firm had been able to do successfully in the last 50 years. The car company is now worth over $2.5bn and Musk’s networth is $6.4bn.

The Chief Content Officer for Netflix is also featured. Ted Sarandos, who was responsible for the gamble initating House of Cards and two other original series for Netflix


 
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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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