When you first announce your intentions to make the leap from dreamer to entrepreneur, it’s inevitable that your to-do list will quickly become clogged up with recommendations for management books, articles and TED talks.
Given that you’re probably working seventy hours each week, we know you don’t have time to separate the wheat from the chaff, so Business Advice did the legwork and narrowed down the five experts actually worth listening to.
(1) Marketing: Seth Godin
Godin claims to have one of the most popular blogs in the world and prides himself on the fact that you can find it by Googling his first name. But he’s been writing wacky, insightful business books since before Adwords was invented, and his practical suggestions are fun as well as useful.
Start by reading: Free Prize Inside
Takeaway for micro firm owners: don’t be afraid that the change you’ve made is gimmicky even a small tweak to a product can make a big difference.
(2) Strategy: Michael Porter
Porter’s Harvard Business Review articles are the mainstay of every MBA reading list, and the strategies he suggested are still used by management consultants decades after they were first shared with the world in the 1980s.
Start by reading: Competitive Strategy
Takeaway for micro firm owners: Decide if you’re going to be cheaper than your competitors, provide a higher quality product or target a niche group of customers. don’t try and do all three.
Read on to find out what, if anything, economists have to offer micro firm owners