From the top · 19 April 2016

Five management gurus micro business owners should be aware of

Management gurus
Seth Godin
When you first announce your intentions to make the leap from dreamer to entrepreneur, it’s inevitable that your to-do list will quickly become clogged up with recommendations for management books, articles and TED talks.

Given that you’re probably working seventy hours each week, we know you don’t have time to separate the wheat from the chaff, so Business Advice did the legwork and narrowed down the five experts actually worth listening to.

(1) Marketing: Seth Godin

Godin claims to have one of the most popular blogs in the world and prides himself on the fact that you can find it by Googling his first name. But he’s been writing wacky, insightful business books since before Adwords was invented, and his practical suggestions are fun as well as useful.

Start by reading: Free Prize Inside

Takeaway for micro firm owners: don’t be afraid that the change you’ve made is gimmicky even a small tweak to a product can make a big difference.

(2) Strategy: Michael Porter


 
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ABOUT THE EXPERT

Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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