Franchising · 20 July 2015

Our franchise legal expert: Cubism Law managing director Andrew Pena

Cubism Law’s Andrew Pena

I’m Andrew Pena, Cubism Law’s MD and founder. I was born in Spain before moving to the UK as a child, where in my youth, I loved the sciences and “making things”. It was this love of creating which attracted me to law, then to franchising, and indeed to build my own law firm.

I qualified as a lawyer in 1992, initially choosing to specialise in commercial and media litigation, but was quickly drawn to franchise law. I have worked at well-known city practices including Field Fisher Waterhouse where I became a partner in 2001, and eventually headed-up their franchise practice. However, my creative side was unfulfilled, and I wanted to build a different future, based on a different way of doing law. So I started up Cubism Law in 2006, a highly successful mid-sized law firm with a reputation for innovation and entrepreneurialism, based on a business model which is in effect, a franchise. So, I understand not only franchise law is, but what it is to own and run a franchise.

This makes me one of the most unique franchise lawyers in the country, leading a practice voted the Franchise Firm of the Year 2011 by Finance Monthly, and one of the UK’s top contract lawyers. I have handled over 1,000 cases over the last ten years. Importantly, in a highly litigious area of law, I have never lost a case taken to court, and am  recognised as a leading expert by both the Legal 500 and Chambers. Highly diplomatic however, I am a skilled mediator, and often support clients in resolving matters without the need to litigate.

Ever creative, I pride myself on approaching legal problems from non-legal perspectives. This, along with my Spanish roots, was why I named my company “Cubism”, after the movement famous for breaking a subject down into its constituent parts in order to consider each part from different perspectives.

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Andrew Pena is a commercial litigator who has worked at well-known City practices. Having acted for major international companies and many recognisable high street brands, he now heads up Cubism Law’s franchise law practice.