I’m Andrew Pena, Cubism Law’s MD and founder.Iwas born in Spain before moving to the UK as a child, where in myyouth, I loved the sciences and making things. It was this love of creating which attracted meto law, then to franchising, and indeed to build myown law firm.
Iqualified as a lawyer in 1992, initially choosing to specialise in commercial and media litigation, but was quickly drawn to franchise law. I haveworked at well-known city practices including Field Fisher Waterhouse where Ibecame a partner in 2001, and eventually headed-up their franchise practice. However, mycreative side was unfulfilled, and I wanted to build a different future, based on a different way of doing law. So I’started up Cubism Law in 2006, a highly successful mid-sized law firm with a reputation for innovation and entrepreneurialism, based on a business model which is in effect, a franchise. So, Iunderstand not only franchise law is, but what it is to own and run a franchise.
This makes meone of the most unique franchise lawyers in the country, leading a practice voted the Franchise Firm of the Year 2011 by Finance Monthly, and one of the UK’s top contract lawyers. I havehandled over 1, 000 cases over the last ten years. Importantly, in a highly litigious area of law, I havenever lost a case taken to court, and am recognised as a leading expert by both the Legal 500 and Chambers. Highly diplomatic however, I ama skilled mediator, and often support clients in resolving matters without the need to litigate.
Ever creative, I pridemyselfon approaching legal problems from non-legal perspectives. This, along with my’spanish roots, was why Inamed mycompany Cubism, after the movement famous for breaking a subject down into its constituent parts in order to consider each part from different perspectives.