
(1) What?s the story behind the launch of High Definition Boutiques? The vision?behind the High Definition?Boutique?franchise model?was?to create a?complete?salon?destination?with a treatment menu that offered popular and profitable treatments that were proven to work.?I?ve had the most fantastic 24 years working in the industry, and during that time I have worked with many beauty experts,?as well as doctors and medical specialists,?who?I have gathered extensive knowledge and expertise from. All?of these specialists have played a part in?our?franchise concept. In 2008 I launched High Definition Brows ? the first tailored brow treatment of its kind. Over the years we gained global recognition, winning a variety of awards,?and?still?stand as?the UK?s number-one,?market leading brow treatment for high definition eyebrows. The brand expanded?in March 2014 to include an 81-product-strong make?up range. Today more than 275 retailers now stock our make up line, with stockists ranging from individual make up artists to large salon chains. (2) What?s unique about the franchise model? High Definition Boutiques will be fully backed and supported by the brand, with every?aspect?of the business being true to the High Definition heritage ? covering everything from marketing to uniforms. We offer the full range of High Definition treatments, rather than offering a variety of beauty services under other branded names. Each boutique is supported by High Definition products and will house staff that have been exclusively educated?at our High Definition institute; many of these treatments and products are unavailable anywhere else on the market and?limited?to franchisees. This fully comprehensive business package allows?active?business owners to be a part of, and profit from,?a?leading?beauty business, while?at the same?time?becoming?an extension?of the?High Definition?brand. (3) What are the legalities and financial factors involved in joining and/or setting up a franchise?? A franchisee would normally go through an interview process to ensure they are a suitable fit with the brand. This is where?considerations such as existing business commitments and funding will be evaluated. In the current financial climate, banks are supporting the franchise initiative as it is seen as safe, which is a great position to be in.?It is important to remember that the franchisee has all the legal responsibilities that an independent salon owner has. (4) Is franchising the best model for growing a business in the beauty industry? If so, why? Independent salon owners have to carefully select different brands to enhance their reputation, which can sometimes be conflicting, or a problem if the brand loses credibility or popularity. Under our franchise model, all treatments and products fall under the same brand name, so franchisees already have a superior place on the market. ?The?Toni&Guy franchise model provides a great example of this: automatic recognition behind the brand?s name?boosts new custom to the franchisee?s business, based on the company?s?training, marketing and?above all,?reputation.
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